Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Marketers Tricked SXSW Tinder Users With A Chatbot | TechCrunch

Marketers Tricked SXSW Tinder Users With A Chatbot | TechCrunch | Public Relations & Social Marketing Insight | Scoop.it

There are a few universal truths in online dating: most photos are carefully staged, most profiles are slightly puffed-up, and most people on them (and this is clearly fast-changing) are actually human.Until some unlucky Tinder users spotted Ava.


A company promoting the movie Ex Machina created a fake account, Ava, with a photo of the star of the movie. Ava is an AI in the film and presumably she wants to get down. Unsuspecting men and women swiped to make a match and Ava, in a cross between cheesy AI and Eliza, asked a few pertinent questions including “Have you ever been in love?” and “What makes you human?”


Normal users assumed they were talking to a human but they were actually talking to a bot. In the end, like the chatbots that now linger on near dead chat systems like AIM, Ava sent her suitors to an Instagram page where they found out that she was all a sham....

Jeff Domansky's insight:

Movie's tender Tinder trap leads to transparency debate. This publicity stunt was playing with fire. Good read. 9/10

Christina Papazaharias's curator insight, May 12, 2015 1:02 PM

This explains the deception involved with online dating networking very well. Users have no idea who they are talking to, and if they are real, living, breathing, human beings. It is scary entering online dating apps due to the insecurity of knowing who you are talking to. The role of deception, as mentioned in previous posts, is a major contributor to the lack of trust users experience when developing relationships online. Deception does not only happen on online dating sites, but also on social networking sites as well. Twitter, Facebook, Instagram, Snapchat, etc are targeted platforms scammers use to obtain their goal at hand. Fake accounts are sometimes easy to come by and are easily identified, but there are people who overlook the common signs of identity fraud. Education and common sense are two tools users who are involved in online relationships should utilize when trying to asses accounts they deem as being fake. 

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PR News | Is “Dumb Ways to Die” A Smart PR Campaign? | Crenshaw Communications

PR News | Is “Dumb Ways to Die” A Smart PR Campaign? | Crenshaw Communications | Public Relations & Social Marketing Insight | Scoop.it

“Dumb Ways to Die” delighted PR-watchers when it recently swept the Cannes Lions, the Oscars of the creative industry. The Cannes Festival has had cachet since Don Draper’s day, but it was virtually closed to the public relations biz. Like a poor relation, PR has been trying to crash the Cannes country club, with little success.But after “Dumb Ways to Die,” a public safety program created by Metro Trains of Melbourne, Australia, it seemed those elegant French doors had opened. We’ve arrived! And all on the momentum of an insidiously catchy music video about being smart and safe.Or have we? If “Dumb Ways to Die” represents a milestone for PR, I’d say we still have a ways to go....

Jeff Domansky's insight:

Dorothy Crenshaw has a thoughtful post on whether PR can compete for big marketing ideas. I think they can but many will not.

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Not PR: A Top 10 Check List of What PR is Not - exploreB2B

Not PR: A Top 10 Check List of What PR is Not - exploreB2B | Public Relations & Social Marketing Insight | Scoop.it

Too often - and yet understandably - people outside of the PR profession ask what PR is all about. But explaining what it is does not mean that it answers the sometimes negative thinking behind the question in the first place. So here's a top 10 check list of What PR is Not.

Jeff Domansky's insight:

So what the heck is PR? Well, here's what it's not.

Media Marketing Mgmt.'s curator insight, December 4, 2014 10:42 AM

Read

Amanda Nadon-Langlois's curator insight, December 5, 2014 11:42 AM

I myself have been asked this question many times "what is PR?". Instead of trying to explain everything that this profession is, I like this approach of explaining everything this profession isn't. The list is much shorter. 

 

I especially like the "PR is not marketing/advertising" since many people think it is - I also have a hard time staying away from marketing tactics sometimes. 

 

The next time I am asked this question, I would feel comfortable sharing this article.

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What Is “PR” Thinking? | Crenshaw Communications

What Is “PR” Thinking? | Crenshaw Communications | Public Relations & Social Marketing Insight | Scoop.it

...The post defines it as the belief that “word-of-mouth and trust for brands is most important.” I would add that for many of us who work in PR, the essence of PR thinking is about generating and using influence. It’s explicit or implied third-party endorsement, – what most of us learned during our first week on the job.

 

But beyond the survey, there are many, even more compelling reasons why “PR thinking” will continue to dominate marketing communications. One is Google, which rewards content and social sharing and metrics like follows, comments, and views over black-hat SEO tricks. Another is the obvious struggle of the traditional ad industry to redefine itself and to move towards word-of-mouth marketing and even brand journalism. But here’s my list of the key ingredients....

Jeff Domansky's insight:

Dorothy Crenshaw answers the question "So what is “PR thinking?” in the digital marketing world.

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