Public Relations & Social Marketing Insight

After more than seven years of blogging I had a lot of clutter. Irrelevant posts. Broken links. Out-dated information. Silly stuff. So I started at the beginning of the {grow} timeline and began deleting blog posts. Hundreds of them.

When the dust had cleared, I had trashed 274 blog posts.In most cases, I had not seen these old posts for six or seven years. Re-living those early days of my social media journey — and the re-invention of a career — was an emotional and illuminating experience. Here are a few observations and lessons I learned....

Dorian Benkoil offers his digital media predictions for 2013 including:

-       (Quality) content will be king

-       Corollary: video content rises

-       Corollary 2: mobile rising

-       The rise of "in-stream" advertising

-       The rise of images

-       Distribution will be queen

-       Types of advertising will separate further

-       Rise of data

-       Honorable mentions: regulation, book publishers.

No matter the tools, the technology, or the platform, great content will always start conversations. There’s going to be a new social media platform next week (and the week after that), but the one fundamental thing used to start word of mouth is great content. Here are some types your fans will show their friends: 1. Fun stuff 2. Training stuff 3. Timely stuff 4. Secret stuff...