‘I want to see us take journalism to people where they are’: A Q-&-A with Jeff Jarvis about restoring trust in journalism | Public Relations & Social Marketing Insight | Scoop.it
From www.poynter.org - April 5, 2017 10:52 PM
Journalism has a trust problem.

In the run-up to the 2016 election, a Gallup poll revealed Americans' trust in the press had sunk to an all-time low, with just 32 percent surveyed saying they felt "a great deal" or "a fair amount" of trust in the mainstream media.

Whether it's criticism from the Trump administration, the failure of the media to correctly forecast the outcome of the 2016 election or the rise of ideological filter bubbles on social media, there's a growing rift between news organizations and the consumers they exist to serve.

That's why a coalition of funders, academics, tech leaders, academic institutions, nonprofits and funders, including Facebook, The Knight Foundation, Mozilla and Craigslist Founder Craig Newmark, are banding together to figure out solutions.

Earlier today, they announced the News Integrity Initiative, a $14 million project that aims to combat declining trust in the news media and advance news literacy.