Public Relations & Social Marketing Insight

This timeless quote is the foundation upon which influencer marketing is built. While a business may enjoy a countless number of brand advocates, influencer marketing focuses on cherry-picking few ones who have measurable influence over significant segments of potential customers.

Once influencers are identified and targeted, the business reaches out to them to build win-win relationships and co-create successful marketing campaigns. Simply put; influencer marketing is one of the most intelligent tactics that harnesses the power of word-of-mouth marketing....

Influencer marketing was huge in 2015. Just take a look – it’s been on a pretty fast trajectory recently:That presents a challenge to marketers who have been doing it for awhile. Sure, you might have a network that’s engaged with your content and a few VIPs you can rely on to help promote,  but they’re getting busier as more companies try to work with them.

With more companies start sending outreach emails, it’s getting harder to get the attention of your targets. The key is following the right steps in planning, research, and nurturing relationships consistently.

To demonstrate the entire process from start to finish, Paul May, co-founder of BuzzStream, joined us for a webinar last week walked us through the real, complete influencer strategy involved in the launch of a previous BuzzStream ebook....

The Evolution of Influencer Marketing and The 5 Influencer Insights That Matter Most provides an overview of how consumer influence has changed in recent years due to the increased use of social media, as well as a breakdown of the five influencer attributes that matter most to today's audiences. It's time to leverage your influencers for the greater good. Let Tracx show you how.

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of The ROI of Influencer Marketing.  This webinar featured Eric T. Tung (@EricTTung) Brand Ambassador for companies like Ford, Microsoft, Verizon and MasterCard, Kathleen Hessert (@KathleenHessert) CEO of Sports Media Challenge and Eric Berkowitz (@tracx) SVP of Global Services at Tracx. This webinar was sponsored by Tracx.  We discussed ideas and tips from finding influencers for your brand to calculating ROI on your program.

Here are three key takeaways from the webinar:
-  Not all influencers are created equal – Brands should look beyond social metrics into psychographics and contextual intelligence to determine the ideal candidates
-  Bigger doesn’t mean better – A large following or readership does not inherently make a person influential
-  The ROI of Influence – True influence drives action, not just awareness...