Public Relations & Social Marketing Insight

Do you want to be a sought-after resource in your niche?

Do you need tips on how to become a Twitter influencer?

To be a leader on Twitter, it’s important to understand the dynamics of Twitter conversations and the role of influencers.

In this article I’ll show you the two most important types of Twitter influencers and how you can become one....

What factors go into determining how many Twitter followers you gain (and lose) each day? I analyzed thousands of accounts to find the answer.

Key takeaways

• The types of content you tweet have significant impacts on attracting and keeping followers.
• Hashtags probably aren't dead.
• Each tweet that includes an image, has a hashtag, is a retweet, or mentions someone associates with 2-6% more daily followers.
• Just as it does with Rand, your account will likely have individualized factors that move the needle for you.
• You can explore these via Excel! Check your Followerwonk account for a complimentary spreadsheet of your Twitter activity.
• Don't forget to follow me @petebray so that I can test whether this blog post significantly moves my follower count! :) And let me know what you uncover.