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Consider this statistic: employees are 2x as trusted as a CEO, senior executive, or activist consumer (Edelman). If that stat didn’t drive the importance of employee advocacy home for you, how about this: on average, brand messages are shared 24x more frequently when distributed by employees (MSL Group).
Employee advocacy is increasingly being seen as a key accompaniment when considering social media management solutions – and many established solution providers have adapted as such, whether as an add-on to their already existing services, or a tool that easily integrates across other CRM platforms.
The challenge for marketers, then, becomes choosing a solution that’s both scalable and that allows you to tie employee advocacy initiatives directly to ROI.
What investment can you make that maximizes your time while equipping your employees to be your most powerful brand advocates?
We’ve gathered 10 of the top employee advocacy tools available that combine a rich mix of features to suit a variety of company needs and goals....
You'll find several valuable employee advocacy tools in this excellent list from Breanna Jacobs.