Public Relations & Social Marketing Insight

The focus on influencer marketing is growing as traditional marketing activities are becoming less effective in engaging online audiences. Consumers look to peers and opinion leaders in their respective industries for recommendations, and relevant brands who can turn these influencers into advocates. If you want to broaden your reach and increase affinity amongst your communities, influencers can be powerful partners in promoting your brand stories.

In this infographic, learn how to effectively engage and build relationships with influencers and deliver the content they want, featuring advice from Shonali Burke, Gini Dietrich, and Jeff Domansky....