Public Relations & Social Marketing Insight

Yes -- I'm speaking of the era when music wasn't a downloadable, streaming product.

And it really wasn't that long ago, either. I remember the days before CDs became a commodity, before I even started buying my own cassettes, when the walls of my childhood home were lined with shelves just crammed with vinyl records. I had a box of my very own 45s. I couldn't dream of a day when, to get the latest music or even learn about new artists, I wouldn't have to go out or even turn on the TV.

That information would be presented on a computer. But music consumption has a far, far greater history than the days of classic record stores and 45s. It has prehistoric roots that somehow led to an era in which we enjoy multiple online and mobile options for listening to, well, pretty much whatever we want. So, how did we get here? It's a fascinating tale -- with a remarkably fast plot progression....

It seems we’re entering another of those stupid seasons humans impose on themselves at fairly regular intervals. I am sketching out here opinions based on information, they may prove right, or may prove wrong, and they’re intended just to challenge and be part of a wider dialogue.

My background is archaeology, so also history and anthropology. It leads me to look at big historical patterns. My theory is that most peoples’ perspective of history is limited to the experience communicated by their parents and grandparents, so 50–100 years. To go beyond that you have to read, study, and learn to untangle the propaganda that is inevitable in all telling of history.

In a nutshell, at university I would fail a paper if I didn’t compare at least two, if not three opposing views on a topic. Taking one telling of events as gospel doesn’t wash in the comparative analytical method of research that forms the core of British academia. (I can’t speak for other systems, but they’re definitely not all alike in this way).

So zooming out, we humans have a habit of going into phases of mass destruction, generally self imposed to some extent or another. This handy list shows all the wars over time. Wars are actually the norm for humans, but every now and then something big comes along. I am interested in the Black Death, which devastated Europe. The opening of Boccaccio’s Decameron describes Florence in the grips of the Plague. It is as beyond imagination as the Somme, Hiroshima, or the Holocaust. I mean, you quite literally can’t put yourself there and imagine what it was like. For those in the midst of the Plague it must have felt like the end of the world....

After 146 years, the curtain is coming down on “The Greatest Show on Earth.” The owner of the Ringling Bros. and Barnum & Bailey Circus told The Associated Press that the show will close forever in May.

The iconic American spectacle was felled by a variety of factors, company executives say. Declining attendance combined with high operating costs, along with changing public tastes and prolonged battles with animal rights groups all contributed to its demise.

“There isn’t any one thing,” said Kenneth Feld, chairman and CEO of Feld Entertainment. “This has been a very difficult decision for me and for the entire family.”

The company broke the news to circus employees Saturday night after shows in Orlando and Miami....