Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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LA Storytelling Futurists Use Augmented Reality to Turn Tables on 'Black Mirror' - MediaShift

LA Storytelling Futurists Use Augmented Reality to Turn Tables on 'Black Mirror' - MediaShift | Public Relations & Social Marketing Insight | Scoop.it

The four-minute videos produced by seven separate teams explored themes around human brains fusing with technology, including humans becoming so robotic as to be unable to experience romance, neural lacing allowing a “smart house” to reflexively relax residents with a sound bath or other emotional needs on a typical weekday rushed morning, and brain imaging as an extension of aura photography that could let people actually see how someone’s head works during conversation.


An audience of mostly participants voted after viewing all submissions. The prize for Most Hopeful Vision of the Future went to ReFLEKtion’s smart house. In such a house, one’s weekday morning rush would be eased by a mirror that reflexively responds to cues created by neural lacing. One response to anxiety might be a soothing sound bath. “You could have a hospital at home where AI is mapped on your ow personality. It kind of exists as this fairy godmother in your life… in a way that’s palatable to you,” said co-creator Emily Gureyeva, of Stern + Kind. The piece was conceived and produced with Evan Hembacher, Studio Director at Virsix.


Hembacher noted that the technology could be used not just as a constant diagnostic tool for serious physical ailments, but a daily productivity tool. The mirror could read when you’re getting distracted or avoidant, “so you don’t slide into procrastination. It course corrects you,” Hembacher said....

Jeff Domansky's insight:

Technology will not deliver us to a world as bleak as that depicted in the Netflix series Black Mirror. At least not according to the storytelling futurists who produced their 4-minute visions of optimism over the weekend for Once Upon a Future.

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How Internet of Things will transform the way you do business - SVIC

How Internet of Things will transform the way you do business - SVIC | Public Relations & Social Marketing Insight | Scoop.it

The Internet of Things really represents the next iteration of the internet, or as sometimes it’s called, Web 3.0, and some are predicting that this will be bigger than anything we’ve seen so far. Cisco has readily embraced the whole Internet of Things movement.


CEO John Chambers claims IoT will have five to 10 times the impact on society as the Internet itself and is projecting a $19 trillion dollar market for this industry over the next decade. We’ve seen some early commercial successes like the Nest thermostat, Fitbit, and many are readily anticipating the Apple Watch to also be a big conduit for IoT.


We get the idea that IoT will be huge, but what we really want to know more specifically is how it will transform the way we do business. What are some of the things that startup owners, entrepreneurs, and CIOs of enterprises need to be paying attention to in 2015 as IoT takes off? There are a number of ways that IoT will impact your business. Here are some of the most salient ones to consider....

Jeff Domansky's insight:

In case you haven’t heard the Internet of Things is now, according to Gartner’s annual report, the most hyped technology, and has even replaced Big Data to claim that distinction.

Jeff Domansky's curator insight, January 14, 2015 9:33 AM

How much is the internet of everything worth? Cisco says 19 trillion dollars.

jean-sebastien pelerin's curator insight, January 15, 2015 8:48 AM

Société ?

Kaleb Matthies's curator insight, January 21, 2015 11:37 AM

very true, shows how revolutionary the internet has become.

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Trend of the day: The quantified self | Marketing Magazine

Trend of the day: The quantified self | Marketing Magazine | Public Relations & Social Marketing Insight | Scoop.it

Consumers are increasingly monitoring and recording the minutiae of daily life, writes Nicola Kemp in the second of our 'Forward 50' trends series.


In the rush to laud the power of big data to drive business, many marketers are at risk of overlooking its biggest asset: its role in empowering consumers to measure, analyse and improve their lives via better use of data.


Despite lingering concerns over privacy, the Quantified Self movement is poised to become a growing force in marketing....

Jeff Domansky's insight:

Me, myself and data. Privacy? What, me worry?

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3 Waves of Digital Transformation - Be Prepared

3 Waves of Digital Transformation - Be Prepared | Public Relations & Social Marketing Insight | Scoop.it

In the age of hyper-digital transformation, nine additional, incremental digital technologies join the eight from the previous age. These nine start with a relatively low level of importance today but increase by an average of 145% among digital leaders by the year 2020. These nine additional digital technologies reach the threshold of having an “important to very important” business impact among at least one-fourth of digital leaders:


Telepresence (Skype, Google Hangouts, etc.) (49%)


Digital currency (49%)


Artificial intelligence (46%)


Robotic process automation (software) (41%)


Sharing economy platforms like Uber (39%)


Nanotechnologies (35%)


Robots (hardware) (33%


Telematics (29%r)


Wearables (28%)


When combined, these seventeen digital technologies increase their business impact among digital leaders by an average of 112% between 2016 and 2020. The predicted business impact of these digital technologies mean that the business and IT organizations you operate today will need to look very different by 2020 in order to keep up and compete successfully....

Jeff Domansky's insight:

Eight original disruptions and nine imminent disruptions to recognize.

Naoufel Ghafir's curator insight, May 6, 2017 3:00 PM

Eight original disruptions and nine imminent disruptions to recognize.

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How much is the Internet of everything worth? Cisco says $19 trillion - CNET

How much is the Internet of everything worth? Cisco says $19 trillion - CNET | Public Relations & Social Marketing Insight | Scoop.it

Are you curious why everyone is talking about the Internet of everything? Cisco CEO John Chambers gives 19 trillion really good reasons.


Chambers believes the Internet of everything, also known as the Internet of things, will create $19 trillion (yes, that's with a "t") in economic benefit and value over the next decade.


The Internet of things is the concept that any device that could use an Internet connection should get one, allowing it to talk with other devices on the network. It's widely believed to be the next catalyst for innovation in the tech world, with seemingly every major player looking at ways to connect more products together....

Jeff Domansky's insight:

The Internet of everything will have five to 10 times the impact on society as the Internet itself, says Cisco CEO John Chambers.

Jeff Domansky's curator insight, January 14, 2015 9:37 AM

The Internet of everything will have five to 10 times the impact on society as the Internet itself, says Cisco CEO John Chambers.

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Facebook loses 1.4million UK visitors in a MONTH as users switch social media

Facebook loses 1.4million UK visitors in a MONTH as users switch social media | Public Relations & Social Marketing Insight | Scoop.it

Facebook - the world's largest social network - is losing millions of users each month. Experts say Facebook's popularity may have peaked, with jaded users joining newer social media sites. In the last six months, Facebook has lost nearly 9million monthly visitors in the US and 2million in the UK.

 

Experts say as new social media sites grow, Facebook's users are deserting the network. They say that figures aren't helped by the lack of new Facebook members. It is believed that most people who want to sign up to the site have already done so. New media specialist Ian Maude said the fall in numbers was due to 'a boredom factor'. It is believed there is stagnation as most people who want to join the site have already done so 'The problem is that, in the US and UK, most people who want to sign up for Facebook have already done it. 'People like to try something new. Is Facebook going to go the way of Myspace? 'The risk is relatively small, but that is not to say it isn't there.'...

Jeff Domansky's insight:

I think the larger problem with social media is trying to evaluate its growth and relating it to the usual quarterly growth expected by investors inpublic companies . No question, with the pace of change in social media, shiny new technology and social media channels are going to constantly appear and challenge and sometimes deliver better features. In Facebook's case, piling on new features and trying to be everything for everybody in order to maintain revenue growth is a path to failure eventually.

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