Your new post is loading...
The writing has been on the wall for some time. Back in 2004, for example, studies indicated that television viewing would be one of the first leisure activities to be hit by Internet use and online socializing. (Other activities supposedly affected were sleeping and real-world socializing.)
Though today, TV continues to remain the dominant medium, the emerging generation of so-called “digital natives” – the first to have been born into a world where consumer adoption of the web was already mainstream – seem to prefer other behaviors. And it’s more than just splitting time between TV and video games, or TV and mobile apps, or TV and online video. That’s why it’s funny that the general assumption is that services like Netflix, Amazon Instant Video, Hulu and YouTube will eventually claim users’ time and eyeballs in the way that the “boob tube” once did.
That may not be the case. We just don’t know yet. For a generation who grew up on the web, can we say for sure that watching TV-like content through other devices will be their preferred downtime activity?
TUMBLR AS THE NEW “TV”
Tumblr founder David Karp doesn’t seem to think so. Having built up an online community that Yahoo just acquired for $1.1 billion, he told Charlie Rose in an interview this week that Tumblr is part of a larger transition in consumer behavior.....
A fascinating look at the future of TV and social media convergence. This is a must-read for marketers..