Public Relations & Social Marketing Insight

Engagement on Facebook Pages has fallen by 70 percent since the start of 2017, according to BuzzSumo who analyzed over 880 million Facebook posts by brands and publishers.

 

As a social media marketer, it is worrying to see these trends.

 

But we feel there are ways we can combat this organic reach decline on Facebook and we’d love to share some strategies with you.

 

In this post, we’ll share 14 straightforward ways to increase your Facebook Page engagement — many of which are proven and have worked for us....

We’re constantly assessing the impact our of various marketing channels.One thing has become painfully clear: Facebook is not worth the time and effort.Today I’m going to tell you why we decided to stop wasting time on Facebook....

If you’re trying to harness the power of Facebook to market your business, great content and lots of engagement are only 2 pieces of the puzzle. To really make the most of your presence on this popular social network, you need your business page to be attractive. Why is an attractive Facebook page important? - attractiveness = likeability, meaning more fans - a visually pleasing page is easier for fans to engage with - fans consume your content more easily - attractive content is more likely to be shared Plus, an attractive, branded page looks more professional, amplifying the benefits of being on Facebook. Use these 5 ideas to get started with this social media and make your business Facebook pages more attractive....

Do the math....

 

Over my decade working in web marketing, I've spent a ton of time at various marketing conferences, and I've read countless books and blogs about new media. I've noticed a disturbing trend over the past few years in the social media end of the communications world. Much of the advice and strategy I hear boils down to little more than "unicorns and rainbows" superstitions like "engage in the conversation" and "be awesome." Not only has much of the industry ignored hard metrics and dollars-and-cents ROI math; there has actually been a vocal opposition to measurement and accountability.

 

Effective marketers expect to see clear cut, positive ROI for every other channel of online marketing including email, search, and display advertising. But for some reason, many seem to forget about return when it comes to channels like Facebook and Twitter....

 

[Dan Zarrella even provides a calculator tool. No excuse for not measuring ~ Jeff]

Facebook is all about connecting with others. Your connections are called “friends” whether you actually know them in real life or not. Men and women both friend others on the network, but they’re very different in how they do it.

Social media has become ubiquitous. It seems like everyone has a Facebook or Twitter account these days. It’s actually more common to hear some say, “Message me on Facebook,” than it is to hear them say, “call me” or “email me”. Social networks have become our online homes where we interact and communicate with friends and family, as well as with businesses that we patronize.

It’s a social world out there, but there are some striking differences between how different people use those social networks, particularly when comparing the different ways that men and women use Facebook...

What does Nescafe, Maggi, Coca-Cola, Nike, and Barack Obama have in common? They are all great Facebook pages. Learn and see what set them apart....Facebook, as the world’s largest social space with over a billion users, is also the biggest ‘hunting ground’ for brands seeking to share and spread their products and services to as many people as possible. Learn how three brands in the Philippines (Nescafe, Maggi, and Coca-Cola) and two fan pages overseas (Nike and Barack Obama) set high standards and became great Facebook pages....

Ads are changing. Nearly every message we see online today comes with some solicitation behind it, whether upfront or buried. This evolution of media puts brands directly at the forefront of communication.

 

They’re no longer ads in between content people seek, but increasingly the providers of that content.

 

Is your Facebook content worth seeking out?

 

Last week we looked at a number of brands doing a great job to break through the noise on Facebook, and this week we have three more posts to examine....

 

[Lots to learn. Really good examples of creative Facebook marketing: Nordstrom's, Red Bull and Philadelphia cream cheese ~ Jeff]