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According to TOPO, prospects open less than 24% of sales emails. That means three out of four emails you’ve agonized over and sent to buyers in the past month were likely not worth writing at all. A study from Boomerang reveals the factors behind why some emails are opened, and others are sent straight to trash. The data, based on a collection of more than 40 million emails, showed messages that expressed either moderate positivity or negativity evoked 10 to 15% more responses than completely neutral emails. But, reps should know, the research discovered too much emotion in messages resulted in similar response rates as neutral emails. “Flattery works, but excessive flattery doesn't,” Alex Moore wrote in the report. The optimal length of an email has been much debated. But according to Boomerang’s data, emails between 50 and 125 words had the best response rates at just above 50%. Short and direct emails resonated best with prospects and earned a response. However, the numbers revealed a fine line: Emails that were 10 words or shorter got a response just 36% of the time....
When it comes to email marketing, Chris Brogan literally owns a day of the week.
The New York Times bestselling author, keynote speaker and marketing consultant for worldwide brands including Coca Cola, IBM, Google, Disney and countless others has a Sunday email newsletter that is the stuff of digital legend.
And what's most fascinating is that Brogan's approach to email marketing isn't one many would consider emulating, let alone on the scale he does each week. Also, his views on the size of one's email list seem to go against what many consider the Holy Grail of email marketing - the bigger the list, the better the results.
Most businesses know they should be following up leads with a good email autoresponder sequence. However, many simply don't know what to write in their emails, and so they never get around to it. Here are five approaches you can use when creating your email follow-up sequences. These approaches will help you stay top of mind without boring or annoying your prospect with the same message every time. Since these are frameworks, not scripts or copy-and-paste templates, you can adapt these to suit virtually any product or service in any industry....
I’ve never understood web sites that subject visitors to a giant pop-up the moment they arrive demanding their email address. The strong-arm tactic is often used before visitors have even had a chance to read whatever article they came to read. And it’s only the starting gambit. Marketers have a whole grab-bag of passive-aggressive tricks to choose from: pop-ups, slide-ins, scroll-downs, welcome mats, sticky bars, on-exit intents, home gates, takeovers, bait-and-switch freebies, etc. They all boast high conversion rates. They’re all promoted ad nauseam in content marketing listicles. And yet many of these tactics are really, really annoying to the very audience that marketers are trying to engage. Money Lab put together a funny parody landing page, “I Want Your Email Address”, that mashes all of these tactics together....
Most of the time, inspiration is easy to find because most marketing content is publicly available. You can scour the internet or go on your favorite social network to see what your connections are talking about.
But there's one marketing channel that is really, really hard to find good examples of unless you're already in the know: email. There's nothing casual about it -- you usually need to be subscribed to an email list to find great examples of emails. And even if you're subscribed to good emails, they are often bombarding you day after day, so it's hard to notice the gems.
Download our free guide here to learn how to create email marketing campaigns people actually click.
Because it's so difficult to find good email marketing examples, we decided to do the scouring and compiling for you. Read on to discover some great emails and get the lowdown on what makes them great -- or just keep on scrolling to get a general feel for each. However you like to be inspired is fine by us!...
Unroll is a free web app which allows you to: a) Easily see and unsubscribe from all your unneeded email newslettwer subscriptions b) Roll-up and receive in one bundle email all of the newsletters you are interested in. Works across all devices..:
Every Monday morning, you find yourself sitting down to send 10-15 emails to people you’d love to get responses from. Maybe they are cold prospects, or potential joint venture partners, or press outlets you’re hoping to get coverage in. Regardless of why you email, to ultimately get what you want the other person has to open and reply to your email, lost in the over 205 Billion emails sent per day according to Radicati Group. Over the past 2 months, for every 100 emails I sent to influencers, A-Listers, and CEO’s, 97 were opened and 92 were replied to, using 3 nifty secrets built into this tool called Send Later for Gmail....
At one point or another, we all need inspiration to do our jobs better. It doesn't matter whether you're a marketing veteran who has navigated through years of changing technology or a newbie fresh out of college -- we all need examples of outstanding content. It helps us get through creative ruts, make the case to our boss for experimentation, and improve our own marketing.
Most of the time, inspiration is easy to find because most marketing content is publicly available. You can scour the internet or go on your favorite social network to see what your connections are talking about.
But there's one marketing channel that is really, really hard to find good examples of unless you're already in the know: email. There's nothing casual about it -- you usually need to be subscribed to an email list to find great examples of emails. And even if you're subscribed to good emails, they are often bombarding you day after day, so it's hard to notice the gems.
Because it's so difficult to find good email marketing examples, we decided to do the scouring and compiling for you. Read on to discover some great emails and get the lowdown on what makes them great -- or just keep on scrolling to get a general feel for each. However you like to be inspired is fine by us!...
Emails are so easy to send, but they’re also easy to ignore. With more than 120 messages landing in the average office worker’s inbox each day, making sure yours gets read and gets a response can be tricky. To increase your chances of getting of a reply, here are nine tricks you can try...:
This blog post is all about examples of great emails—emails that are so effective, inspiring, and compelling that readers couldn’t resist the urge to engage with them. Each email is an opportunity to generate leads, further educate your prospects, close customers, and support your evangelists. It’s a chance to move the reader out of their inbox and onto a path to read more, subscribe, sign-up or buy. Email marketing can be an incredibly valuable communication channel for your business. To drive real results—results measured in dollars and cents—an email marketer has to send emails that add value to the readers and benefit their own business. The three emails below were all sent by HubSpot customers and achieved OUTSTANDING results. There will be context on why each email was so successful individually, but it’s worth pointing out two things that all of them have in common...
Sales emails are difficult to get right. They’re time-consuming to write, time-consuming to tailor, and aren’t guaranteed to pay off.
But it’s time to stop thinking about email as a necessary evil. Yes, writing good email is a skill that must be practiced, but once you master it you’ll be deploying effective messages in no time.
Luckily, we’ve got your back....
At CreativeLive, I'm constantly seeking out new business leaders to introduce to our audience. For me, this translates into a high volume of cold emails to people who are extremely busy.
Over the past couple of years, I’ve perfected my email approach and have had the privilege of opening up doors with people like Rand Fishkin, Tim Ferriss, Brian Dean, and more.
However, it didn't happen overnight. In fact, it wasn't until I had my own active blog and community of people reaching out to ask for help that I realized how poorly some of my emails must have come across. After hundreds of emails and countless hours of real-world practice, here are my top ten tips for emailing -- and getting a reply from -- really busy people. ...
And boy is it easy to lose control. After all, email is one of the top ways we communicate with a lot of the people in our lives, from our best friends to people we've never spoken with before. Many of us get bombarded by new emails on a regular basis, and it's stressful to know that we might be missing out on the truly important stuff amid the flood of less pertinent stuff.
Luckily, there are a lot of tools out there that can help us get more organized. In this post, we'll go through 11 of our favorite tools for organizing your inbox. Try 'em out, and help pave your own way to a more productive and less stressful email experience....
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These are three compelling reasons I’d advise against using LinkedIn to foster cold email introductions. What would I suggest instead? - Find your target's business email address using the tools listed here. - Write a value-based email introduction. Make sure it covers in no more than four two-line paragraphs why they should reply to you. - Send it to the prospect's business email address. - Revise your email to remove any self-serving language. - Imagine I’m going to pay you $1000 for every word you remove from the email. Take out as many as you can. I owe you at least $10k right? - Send the email.
Salespeople shouldn’t send “just checking in” emails for one very simple reason: They don’t work. Buyers feel like the rep is virtually poking them, making them reluctant to answer. Not only do “checking in” messages rarely garner responses, they can even turn prospects against their senders. But reps still need a way to get in touch with buyers who’ve gone dark. Enter these 23 email templates. These “just checking in” alternatives simultaneously add value to the prospect while putting the salesperson back on her radar. She’ll want to restart the sales conversation -- so it’s a win-win....
What’s the difference between the sales email no one opens and responds to and the one that generates dozens of new customers? Is it the subject line, the length, the way the copy is written, or the ideas contained in the content? The answer is a combination of all of the above. If you have a targeted lead list and your response rate is less than 10% with personalized emails, your emails could use some work. Earlier this year a B2B company came to me for help with their emails. They offered an incredible service for the SaaS space, but weren’t very successful with their sales emails. Their response rates were below 2%....
With email marketing technology used by more than 80% of B2B and B2C companies, there’s no reason to believe that this type of communication is going away anytime soon. For this reason, it’s time to embrace your inbox. Gmail has long been my favorite email service. There are many reasons for this, including the fact that marketing professionals can use the program as a means of growing their blog’s traffic. But, you won’t get much out of Gmail, in its most basic form. Instead, if you want to turn it into a powerful marketing tool, then you need to consider the many plugins that are available. In this post, I’m going to examine 10 Gmail plugins all that marketing professionals should consider implementing in the months to come. Let’s take a look at the list. ...
From its not so humble beginnings as a non-prank released on April Fool's Day in 2004 to its billion-plus users today, Google’s illustrious email offering has proven indispensable for most of us.
And sure, you may use it all day, every day, but are you really getting the most out of it? Here are 25 tips, tricks, and time-savers for even the most seasoned of Gmail pros....
Email has seemingly been on the brink of extinction for about a decade now. Over the past few years alone, email has been called "dead," "not dead, evolving," and even "dead, again." But as you can likely tell by the steady stream of messages still flowing into your inbox every day, not to mention the ones you write and send yourself, email continues to keep on keeping on. With the state of email marketing constantly in flux these days, and with a nearly endless supply of tips and tricks floating around, separating the valuable resources from the noise can be a real challenge. To help you make sense of all the email marketing information out there, we've put together this list of websites that you should bookmark. While some of the sites are geared toward providing email marketing stats and best practices, others offer helpful tools for making your job (and life) easier....
Without fail, I almost always forget to put up an out-of-office email message when I'm headed out for vacation. It's one of those things I remember just as I'm shutting down, or sometimes even after I've already left. (Heh, sorry guys.) Since I usually throw them up in a hurry, I don't take a lot of time to get creative. However, I remembered to put up my OOO message early this time around -- so I decided to do some Googling for funny, clever, and snarky messages people have used in the past. Here are some of the gems I found....
One of the biggest reasons list building is so important is that you’re creating an ever-growing pool of views, comments, shares, and sales that can be tapped into at any time. If you write an epic post today that goes semi-viral and receives 50,000 views, that’s amazing, but what happens next week when you write your next post? If you have a solid email capture system in place, you now have 5-10% of those views returning to read, share, comment, purchase, etc. Plus, you have a valuable asset – a lead list you can pitch products and services too. If you know what you’re doing with email marketing, you can make a killing from an email list. And if you don’t, you can still do pretty well. Email subscribers convert like crazy....
You probably found this post after looking through several others searching for areal answer to the question, “When is the best time to send email?” I say it that way because lots of sources out there provide the same answer: It depends. And that answer isn’t especially helpful. So read assured, you’re going to find the information you need in this post. And you’ll also get a lot more....
If you have a targeted lead list and your response rate is less than 10% with personalized emails, your emails could use some work. Earlier this year a B2B company came to me for help with their emails. They offered an incredible service for the SaaS space, but weren’t very successful with their sales emails. Their response rates were below 2%. In about a month of working together I created a single email template that got them more than 16 new customers. But before I reveal the template, let's dig into what was wrong with their previous approach....
To help you increase your email address capture, we’ll examine 2 tools the Actionable Marketing uses: Hello Bar and OptinMonster. Both help you get your visitors’ attention at just the right time without annoying them.
BTW, Hello Bar was developed by Neil Patel and OptinMonster was developed by Syed Balkhi. We highly recommend reading their blogs and following them on social media....
While many people agonize over their email copy and then slap a hastily written subject line on two seconds before hitting "send," sales reps know that the situation should actually be reversed.
After all, there's no point in crafting a beautiful message if buyers don't even open it. And what prompts the all-important open? The subject line.
But with only a tiny bit of real estate to work with, there's no room for mistakes. With this in mind, we took to Reddit's Sales channel to round up subject lines vouched for by real sales reps. Instead of reinventing the wheel with your messages, use these subject lines knowing that they've been tried, tested, and verified to work by reps around the world.
Interested to learn why these subject lines do the trick? We've also included the logic behind each for your knowledge....
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Ever wondered if it's better to write a longer or shorter sales email? Get the answer once and for all.