Public Relations & Social Marketing Insight

The global eLearning industry was estimated to reach a whopping figure of US$157 billion in 2015. Globally, the industry is growing at a compounded annual growth rate of 9%. Distinct advantages of eLearning for service providers as well as learners, and low cost of starting the business has attracted huge competition from all size of firms.

The innovative business models of new entrants may impact the existing service providers adversely.

Moreover, the dynamic nature of technology and business environment can quickly make an eLearning course outdated. Therefore, to survive and thrive in the eLearning industry, the service providers need to develop a mechanism that enables them to create fantastic courses at a faster pace than ever before. Here is a quick guide to help you create excellent eLearning courses quickly....

When was the last time you thought about engagement? In 2009, a Gallup State of the American Workplace report came out that showed organizations that were able to successfully engage both customers and employees could experience a 240 percent boost in performance-related business gains.

But it would seem most organizations have not gotten the word. Six years later, another Gallup report showed only 32 percent of U.S. employees were engaged. 32 percent! This means two thirds of the American workforce is essentially checked out.

Still, there’s good news. If you believe Gallup’s research, which suggests an organization’s innovations, growth, and revenue is strongly tied to its workers’ level of engagement, the low engagement of many US workers presents a competitive opportunity for businesses that are willing to take the extra steps necessary to inspire greater enthusiasm across their workforces.

A big part of this comes down to giving your workers the know-how to do their jobs more effectively. Corporate training, when done properly, can be a business driver in its own right. (To be sure, 42 percent of companies say eLearning has led to an increase of revenue.)So, the next time you host an eLearning session, here are some of newest and most proven ways to engage learners:...

The online learning space is at full boil. Whether you want to spruce up your knitting skills or learn how to take perfect wedding photos, there is an e-course built just for you.When it comes to entrepreneurial lessons, there are also a growing number of offerings to suit how you learn best. From tuning into a quick one-hour live video to diving deep into an eight-week course, today's digital learning ecosystem offers something for every business owner...