Public Relations & Social Marketing Insight
443.6K views | +2 today
Follow
Public Relations & Social Marketing Insight
Social Media
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
Your new post is loading...
Your new post is loading...
Scooped by Jeff Domansky
Scoop.it!

The Psychology of Colors in Content Marketing

The Psychology of Colors in Content Marketing | Public Relations & Social Marketing Insight | Scoop.it
From marketinginsidergroup.com - February 21, 2017 2:22 AM

Design plays an important part in content marketing. An interesting looking site is more likely to retain the attention of visitors than something boring or simply average.

 

In turn, sites that rely on content marketing tactics like blogging need to use images to help break up the text and give their readers’ eyes a break. But there is another way to utilize images to make your content strategy even more effective, through the psychology of colors. If you are looking to boost your conversions, here some tactics for using images to do so....

Jeff Domansky's insight:

How color in Content Marketing works.

more...
No comment yet.
Sign up to comment
Scooped by Jeff Domansky
Scoop.it!

Logo colors: what's best for your brand? - 99designs Blog

Logo colors: what's best for your brand? - 99designs Blog | Public Relations & Social Marketing Insight | Scoop.it
From 99designs.ca - August 20, 2016 11:42 PM

Selecting a color palette is one of the most impactful choices you can make while developing your brand aesthetic. Choosing the right logo colors can highlight your business’ strengths and help you attract the right customers. And, as you might guess, the wrong combination can have the reverse effect.

Everyone has heard of color psychology, which tells us that colors impact our emotions and behaviors. yellow is cheerful (because the sun is bright and yellow!) and green is calming (like laying in the grass and looking up at a bunch of leaves is peaceful). But do these “rules” really translate into logo color meanings?

Researchers Lauren Labrecque and George Milne looked into that and found that some do and some don’t. So yes, yellow will make your brand look youthful and approachable, but a green logo doesn’t inherently make customers think your brand is peaceful. Does that mean if you want to intelligently choose a logo color scheme you have to read and and interpret a long academic study?

Nope! We did that for you. And turned it into a handy infographic quiz. Just answer a few fun questions about your brand and we’ll tell you which logo colors you should think about using.....

Jeff Domansky's insight:

Interesting look and logos and color psychology.

more...
No comment yet.
Sign up to comment
Scooped by Jeff Domansky
Scoop.it!

The Psychology of Color in Marketing and Branding

The Psychology of Color in Marketing and Branding | Public Relations & Social Marketing Insight | Scoop.it
From www.helpscout.net - September 13, 2016 11:20 AM

The psychology of color as it relates to persuasion is one of the most interesting — and most controversial — aspects of marketing.


At Help Scout we believe the problem has always been depth of analysis. Color theory is a topic of complexity and nuance, but splashy infographics rarely go beyond See ‘n Say levels of coverage.


Green Lantern can’t turn lemons into lemonade and I’m left equally unequipped to make smart decisions about the spectrum which shades our world. But why is such a potentially colorful conversation so unwaveringly shallow?...

Jeff Domansky's insight:

The psychology of color will forever be a fascinating topic. Why, then, does writing on “color psychology” feel so shallow?

more...
Gerald Sifringer's curator insight, September 13, 2016 11:39 AM

Interesting when you want to design your logo for example
Sign up to comment
Scooped by Jeff Domansky
Scoop.it!

How to Use the Psychology of Color to Increase Website Conversions

How to Use the Psychology of Color to Increase Website Conversions | Public Relations & Social Marketing Insight | Scoop.it
From blog.kissmetrics.com - July 27, 2016 8:55 AM

Color wields enormous sway over our attitudes and emotions. When our eyes take in a color, they communicate with a region of the brain known as the hypothalamus, which in turn sends a cascade of signals to the pituitary gland, on to the endocrine system, and then to the thyroid glands. The thyroid glands signal the release of hormones, which cause fluctuation in mood, emotion, and resulting behavior.


Research from QuickSprout indicates that 90% of all product assessments have to do with color. “Color,” writes Neil Patel, is “85% of the reason you purchased a specific product.” It’s a no-brainer fact of any website that color affects conversions. Big time.


So, the bottom line is: use the right colors, and you win....

Jeff Domansky's insight:

Color counts and Neil Patel shows why and how to make it get results. Valuable advice for designers and marketers. Recommended reading! 10/10

more...
No comment yet.
Sign up to comment
About Follow us Resources Terms Mobile Features
Facebook
X
LinkedIn