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Scoop.it!
Do you want to target a segment of your Facebook audience? Have you considered dark Facebook posts? Dark (unpublished) posts are a great way to tailor different messages to various audiences without posting multiple messages to your page timeline. In this article you’ll discover four ways to use dark Facebook posts for your business.... 
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Scoop.it!
If you've ever sent a link or copy and pasted text content in a private email or message – then you have a 'dark social' network. Chances are, this is also your real life "intimate" social network of close friends, family and colleagues and you share content with them that's particularly relevant and interesting to you. It's quite different to the content you might post publically on Facebook, Twitter, Pinterest and LinkedIn. The content and the people you share it with are selected for a very specific reason. Yet, when marketers and publishers think about how people share content today, their focus is still on the "in the light" social networks....
Jeff Domansky's insight:
Dark social in Australia is 3.5 times bigger than Facebook sharing, 75% of all sharing takes place via Dark Social versus 21% on Facebook, and 95% of Australian consumers are sharing via this channel. Here's a good look at why it matters.
John Presutti's curator insight,
December 14, 2014 3:50 AM
Dark social came before FB, Twitter, and Other social media platforms and represents truly private networks. While there will never be tools for directly tracking this sort of behaviour, any form of tracking will yield valuable insights! |
Scoop.it!
The term “dark social” is kicked around every so often by marketers. But what is it, how does it affect your brand, and how you can measure it? Messaging apps continue to be on the rise with no end in sight, and they come with a bunch of new opportunities for marketers. The prize: billions of active monthly users, including coveted millennial and Generation Z consumers. The four most popular messaging apps already have more monthly active users than the four major social networks. According to a recent estimate, 16 percent of the world’s population is using Whatsapp. The marketing potential is endless. AI-based technologies are bridging the gap between users and brands on a one-to-one basis, offering bots for ordering pizza and settling customer service questions in private. There are great examples on how brands are leveraging this, but the age of messenger communication also comes with a new set of challenges that already have an impact on your brand. The question is: How big is that impact, and how are brands supposed to measure it?...
Jeff Domansky's insight:
You may not be attributing your traffic to the right source. Learn what dark social is, how it's affecting your brand, and how you can measure it.
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Do you want to target a segment of your Facebook audience? In this article, you'll discover four ways to use dark Facebook posts for your business.