Public Relations & Social Marketing Insight

With many different news feeds fighting for our attention, it can be difficult to keep up with all the updates and posts that they spew out. When it comes to the Web, information is infinite. Or at least that’s what it feels like when you’re dealing with numerous feeds on a daily basis. If you think about the sites we visit on a daily basis, you’ll realise that without even trying, there’s a lot competing for our attention. Facebook, Twitter, LinkedIn, Google+, RSS readers. Already, that’s a lot of feeds fighting for your attention without factoring in mobile apps or the numerous aggregation sites out there. With more information, we need more help to make sense of it all since realistically, we’re probably only interested in half of what’s posted at any time. But are we placing too much trust in these algorithms?...