Public Relations & Social Marketing Insight

Are you ready for the biggest information explosion in history?

If you don’t know by now, the Internet of Things (IoT) is going to take the world by storm in the coming years. A system of interconnected physical devices, IoT will enable humans, animals and man-made objects to transmit data over a network through biochip implants, built-in sensors or any other thing that can be assigned an IP address.

This means that we will soon have more real-time data at our disposal than ever before. In fact, the amount of information in the universe is expected to grow 10-fold by 2020.

What are we to do with so much information? The simple answer is that we have to get better at visualizing information in the form of data visualizations and infographics....

Most content marketers are familiar with the concept of content curation, even if they’re not practicing it themselves just yet. Sometimes this can be because they don’t have any good examples to go off. As they say in storytelling, it’s often better to show rather than tell.

To this end Curata decided to showcase several businesses successfully curating content for their brands, whether business or consumer-facing, on their own platform or through social channels. The ten companies below are doing curation right.