Your new post is loading...
Shoppers are warming to beacons and virtual reality.
The majority of consumers are open to location-based technology as long as it improves their shopping experience, according to a new study.
In the no-surprise department, coupons are viewed as the biggest incentive, based on a survey of 1,400 U.S. consumers focused on shopping habits and emerging retail technology conducted by Walker Sands.
While a third (33%) of consumers aren’t open to beacons or any location-based technology in stores, 67% say in-store tracking could improve their in-store shopping experience.
Shoppers say bring on the in-store coupons and perhaps some maps.