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Scoop.it!
Do you have a vision of where your company will be in three years? In five? 10? Here’s a sure-fire way to get clear about the future you want.
Jeff Domansky's insight:
Here's some inspiration for finding the vision and stories for your brand. 
Scoop.it!
Jonathan Gottschal puts it well in the “Storytelling Animal” that history is a story we tell ourselves but its only from one viewpoint and the future is a story we tell ourselves that we want to come true. Phillip K Dick , the master of Sci Fi storytelling, said that reality is what you have left when stop believing in everything. Daniel Kahneman in his best seller “Thinking Fast and Slow” writes it best for me. He says that our brains have evolved to seek out stories to make what we see and experience understood. Story then is our central learning and reference system....
Jeff Domansky's insight:
Here's a good look at how corporate storytelling can be a powerful tool for brands.
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Scoop.it!
In a consumer-driven economy, the good a company does is increasingly becoming its defining competitive advantage. While CSR, cause marketing and sustainability might have seemed like nice-to-dos just a few years ago, articulating your brand's core values is now critical in terms of the reputational, employee productivity, and bottom line impact to your company. As Rich Fernandez, Director of Executive Development at Google, said recently at Sustainable Brands '13, If a company's product is not improving lives, it's diminishing them." In the face of rising consumer activism, Marketing 3.0 will be won by those who become purpose-driven social brands. To do so, the CMO, CSO, CSR, and Foundation leads must align to bring a cohesive brand story to life that clearly defines the company's "social license to operate....
Jeff Domansky's insight:
The importance of lining up your brand story with CSR for a competitive advantage.
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El poder de una visión......
A must read. Fabulous article
Visioning is critical for ensuring everyone in the organization can "see" the orgn in the future. Stories are powerful!