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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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82 Content Marketing Tools to Make Your Life Easier

82 Content Marketing Tools to Make Your Life Easier | Public Relations & Social Marketing Insight | Scoop.it

A content marketing campaign is far more likely to be profitable when you have a solid plan and the right tools for the job.

But, what are the right tools? And, where do you find them?

Here’s a list of 82 content marketing tools that will make your life easier and more productive.

Jeff Domansky's insight:

Cool tools to help you be more effective and efficient in your content marketing.

Michał Krawczykowski's curator insight, October 4, 2017 1:36 AM

Ważny artykuł na temat narzędzi pomagająych w marketingu treści

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40+ Free, Must-Have Mobile Apps for Marketers

40+ Free, Must-Have Mobile Apps for Marketers | Public Relations & Social Marketing Insight | Scoop.it

For efficient marketing, we need instruments. With hundreds of them available, we try dozens and opt for the best. But how to choose the best without money to burn, especially when it appears that most instruments digital marketers need for work are free?

Here’s our list of over 40 useful, multifunctional, and free mobile apps for marketers. Chances are you’ve heard of them, but you probably haven’t tried all of them. It’s a high time to name leaders and choose those best suited for your marketing goals.

Jeff Domansky's insight:

Eexcellent list of mobile apps. Marketers will find something you can use for sure.

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6 Awesome Lead Generation Examples and Tools in 2017 - Automizy

6 Awesome Lead Generation Examples and Tools in 2017 - Automizy | Public Relations & Social Marketing Insight | Scoop.it

"1. On-site retargeting – Optimonk
2. Email course – PageWiz
3. ProductHunt – Introbar
4. Videos – Wistia Turnstile
5. Quizzes – Leadquizzes
6. Push notifications – Pushcrew"


Via Marteq
Jeff Domansky's insight:

Great tools for social marketing.

Marteq's curator insight, March 22, 2017 11:57 AM

Website tools, and more.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs: http://www.marketingio.com #MarTech #DigitalMarketing

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20 Best New Social Media Tools to Try in 2017 (And How to Use Them) - Buffer Blog

20 Best New Social Media Tools to Try in 2017 (And How to Use Them) - Buffer Blog | Public Relations & Social Marketing Insight | Scoop.it

With all these tools to choose from, how can you stay on top of the latest and greatest?

 

As part of our State of Social Media 2016 campaign, we’ve scoured Product Hunt for the latest trending social media tools and created a list of 21 products for marketers and teams to try in 2017.

 

Keep reading to see the full list, or click over to the Product Hunt collection with all of 2017’s best social media tools....

Jeff Domansky's insight:

Buffer's list of new social media tools is definitely worth a look. A number you will not  have seen before I suspect. Good reading.

Curtis Carlson Nelson's curator insight, February 14, 2017 11:11 AM

2017 will bring about many new social media marketing tools.  Check them out here.

http://curtiscarlsonnelson.yolasite.com/

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Essential-Digital-Marketing-Tools-2016

Essential-Digital-Marketing-Tools-2016 | Public Relations & Social Marketing Insight | Scoop.it
Here's an invaluable look at the social media tools universe according to Social Smarts.
Jeff Domansky's insight:
Check out the social media tools that make up the social media universe.
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The 6 Best Ideas From CES 2017

The 6 Best Ideas From CES 2017 | Public Relations & Social Marketing Insight | Scoop.it

There is no feeling as equally overwhelming and futile as walking through the convention halls of Las Vegas, staring at 1,000 identical TVs, and trying to squint out the future between the bezels. But the annual Consumer Electronics Show, going on now, really is the best place to get a peek at the world to come.


With every major electronics manufacturer in attendance, jockeying for attention from the crowd, you can spot not just the incremental improvements but the true paradigm shifts that could change the way we work and live. Here are some of the best ideas out of CES 2017....

Jeff Domansky's insight:

From cars that transform into your apartment to programmable Lego bricks, the future is being built all around us. That's the wonder of the Consumer Electronics Show.

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28 of the Best Chrome Extensions for SEO, Productivity & More

28 of the Best Chrome Extensions for SEO, Productivity & More | Public Relations & Social Marketing Insight | Scoop.it

For all of the greatness that the internet affords -- cute animal videos, GIFs, and interesting blogs -- I think its biggest downside is how distracting it can be. How many times have you sat down to work and been pulled into a pit of procrastination?


Perhaps you get absorbed in updates on social media, or maybe you click through Wikipedia trying to determine what exactly Gina Rodriguez’s first TV role was (it was on Law & Order).


No matter where you click online, it’s easy to be pulled into a black hole of distraction andlow productivity.Enter Google Chrome browser extensions. The Google Chrome web store offers a variety of different tools that help you be more productive with just one click.


We can’t guarantee that they will make YouTube videos less tempting to watch, but we recommend them for busy marketers who want to make their time online more efficient.


We’ve broken them down into different categories if you want to jump ahead:...

Jeff Domansky's insight:

Sophia Bernazzani shares 28 excellent Google Chrome web browser extensions to jump-start your productivity. Recommended reading.

Jeff Domansky's curator insight, December 11, 2016 4:46 PM

Sophia Bernazzani shares 28 excellent Google Chrome web browser extensions to jump-start your productivity. Recommended reading.

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20 Best New Social Media Tools to Try in 2017 (And How to Use Them) | Buffer Blog

20 Best New Social Media Tools to Try in 2017 (And How to Use Them) | Buffer Blog | Public Relations & Social Marketing Insight | Scoop.it

The social media world is a fascinating one. Every so often, a new social media platform emerges to capture our attention (Peach) or become part of our daily lives (Snapchat).

 

The social media tools landscape can be just as fascinating — and robust!

 

With all these tools to choose from, how can you stay on top of the latest and greatest?

 

As part of our State of Social Media 2016 campaign, we’ve scoured Product Hunt for the latest trending social media tools and created a list of 21 products for marketers and teams to try in 2017.Keep reading to see the full list, or click over to the Product Hunt collection with all of 2017’s best social media tools....

Jeff Domansky's insight:

Open up your social media toolboxes and load up some awesome, and sometimes new, tools shared by Buffer. Recommended reading! 10/10

Cedric Postel's curator insight, November 18, 2016 3:25 AM
Quelques outils intéressant ...
1
alluneed2succeed's curator insight, November 18, 2016 7:07 AM
20 Best New Social Media Tools to Try in 2017 (And How to Use Them)
Maria Cattini's curator insight, November 18, 2016 3:57 PM

Open up your social media toolboxes and load up some awesome, and sometimes new, tools shared by Buffer. Recommended reading! 10/10

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WebInpaint - Remove unwanted objects & Fix imperfections Online!

WebInpaint - Remove unwanted objects & Fix imperfections Online! | Public Relations & Social Marketing Insight | Scoop.it

How it works

Inpaint photo restoration software reconstructs the selected image area from the pixels near the area boundary. Remove undesirable objects from your images, such as logos, watermarks, power lines, people, text or any other undesired artefacts. There's no need to manually go through messing around with your old clone tool any more! Now you can use Inpaint to easily remove all those unexpected objects that end up spoiling an otherwise really great photograph.Remove objects from photos

 

The devil is always in details. A tiny object on a photo can ruin the entire composition or even make it produce the effect opposite to that you initially were hoping for. Using Inpaint removing objects from photos is almost as easy as taking a shot itself. With merely three simple steps you can make power lines, tourists, buildings, background wreckage and other elements vanish as if they never were there....

Jeff Domansky's insight:

WebInpaint magically removes unwanted objects with just a click. Very cool tool for designers and bloggers. Thanks to Robin Good for the tip!

Jeff Domansky's curator insight, November 4, 2016 10:34 AM

WebInpaint magically removes unwanted objects with just a click. Very cool tool for designers and bloggers. Thanks to Robin Good for the tip!

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Jeff Domansky | Me in a Nutshell

Jeff Domansky | Me in a Nutshell | Public Relations & Social Marketing Insight | Scoop.it

Me In a Nutshell is a free, fast, easy way to create a unique personal profile with text, images or both based on a variety of your own social media profiles.

 

The example here is based on my Twitter profile adn created in 30 seconds with just a few clicks.

 

You can do the same at Me In a Nutshell https://www.meinanutshell.com

Jeff Domansky's insight:

Me in a Nutshell is a cool tool that lets you create your own personal profile in less than a minute using just a couple of clicks and one of your favorite social media profiles such as Twitter, Facebook and numerous others with new ones added frequently. Try it!

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This Russian project will detect a face in any TV channel in real-time

This Russian project will detect a face in any TV channel in real-time | Public Relations & Social Marketing Insight | Scoop.it

These days you tend to hear about Russia in terms of its government hacking the US election. But some canny Russian developers have put their skills to something more productive: monitoring the TV appearances of world leaders.

A team of Russian developers have released an AI powered algorithm that tracks all world leaders activities in all media. Based on the information the Verso service analyzes the impact of each President/Prime Minister and shows a rating for them in real-time.

Verso is an experiment to utilise algorithms designed to rapidly recognise faces (even blurry ones) which were developed at Moscow State University,

Once a second the Verso platform takes a screenshot of a set of monitored TC channels. All the faces it detects are run through the computer vision processing, to see if there is one which matches the person the researchers are searching for.

The algorithms it uses are able to tell in milliseconds if a person is at least a 99% match, even with blurred or turned heads. The data it delivers to its site is in real-time....

Jeff Domansky's insight:

You too can monitor TV and visual media with the latest artificial intelligence tool from Russian developers. No, seriously.

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SnapChat Changes Name and Focus; Snap, Inc. Now a Digital Lifestyle Company - Brian Solis

SnapChat Changes Name and Focus; Snap, Inc. Now a Digital Lifestyle Company - Brian Solis | Public Relations & Social Marketing Insight | Scoop.it

SnapChat officially changed its name to Snap, Inc. as the company restyles itself from a one-[major] hit app company into a digital lifestyle brand. To mark the occasion, Snap, Inc. introduced Spectacles, fashion and tech-forward sunglasses that record 10-second clips, which can then be uploaded to SnapChat Memories via wifi. Following the Apple playbook, Snap, Inc. also designed a fashionable case that doubles as a charger. Spectacles will be available this Fall and will cost $130.

Spectacles are the result of a secret acquisition in December 2014 of VergenceLabs, which developed Epiphany Eyewear to record video clips with the press of a button on the side of the frame and upload them online via its app. Over the last 19 months, Snap, Inc. remodeled Epiphany into a fun, but thoughtful sunglass package to give Snappers a way to share their perspective hands-free.

By pressing a small button on the side of the glasses, Spectacles capture video through a 115-degree lens, which better conveys someone’s natural perspective and field of vision. Those on the other side of the lens, will know they’re being recorded because of a halo-like light that surrounds the lens. Unlike smartphones, which record video in a rectangular format, video via Spectacles is circular, allowing the viewer to watch the content naturally, whether in portrait or landscape mode, the way the user “saw” it. Essentially, clips offer a playback experience that simulates your natural point of view....

Jeff Domansky's insight:

Is it a bird? Is it a plane? Is it the illegitimate child of Donald Trump? Well SnapChat, I mean Snap Inc, that was, well, what the hell was that?

sillysmall's comment, September 27, 2016 6:53 AM
Nice
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Malibu Rum Launches Connected Bottles To Deliver Consumer Content

Malibu Rum Launches Connected Bottles To Deliver Consumer Content | Public Relations & Social Marketing Insight | Scoop.it

Some 40,000 bottles of Malibu rum are being shipped with NFC tags and go on sale Sept. 1. (In the how-sausage-is-made department, the NFC tags are applied to the bottles by passing them through a heat tunnel, which allows the tags to be smartphone readable after application.)

The bottles go on sale starting in 1,600 Tesco stores in the U.K.

No mobile app is required and consumers can use their phones to tap the bottles to unlock five digital experiences, according to SharpEnd....

Jeff Domansky's insight:

it seems that no product can escape the Internet of things. In the UK, Malibu rum is being sold with NFC tags which can share digital messages with consumers using a smart phone. Another interesting and creative digital marketing experiment.

Jeff Domansky's curator insight, August 29, 2016 6:43 PM

it seems that no product can escape the Internet of things. In the UK, Malibu rum is being sold with NFC tags which can share digital messages with consumers using a smart phone. Another interesting and creative digital marketing experiment.

 
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101 tools & tips that will help build your business

101 tools & tips that will help build your business | Public Relations & Social Marketing Insight | Scoop.it

Marketers Cruise Capt. Lou Edwards shares a collection of 101 cool tools and technology used and recommended by the biggest names in marketing.

 

The tools include the following categories: audio, video, communication, social media, management, automation, productivity, content marketing, scheduling, task management, books, and tips. A very useful reference.

Jeff Domansky's insight:

Lou Edwards has a great collection of 101 cool tools and technology recommended by top marketers.

Jeff Domansky's curator insight, May 9, 2017 2:10 PM

Lou Edwards has a great collection of 101 cool tools and technology recommended by top marketers.

Everett Bowes's curator insight, July 2, 2017 9:48 PM

Lou Edwards has a great collection of 101 cool tools and technology recommended by top marketers.

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20 Free Tools Your Small Business Should Be Using Today

20 Free Tools Your Small Business Should Be Using Today | Public Relations & Social Marketing Insight | Scoop.it

Software doesn't have to be expensive for small to midsize businesses (SMBs). To help you celebrate National Small Business Week, here are 20 free tools to get your SMB up and running.


Via Daniel Watson, Jeff Domansky
Jeff Domansky's insight:

Good list of social media tools.

Jeff Domansky's curator insight, May 4, 2017 10:15 AM

Good list of social media tools.

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Topik.in List of Quiz tools

Topik.in List of Quiz tools | Public Relations & Social Marketing Insight | Scoop.it
For those of you who haven’t seen it yet, here is a handy visual that features some our favourite web tools for creating and sharing digital quizzes. You can use them to design a wide variety of quizzes including gameshow-style, PlayBuzz and Buzzfeed style, jeopardy games style, and game-based quizzes. The features provided differ from one tool to the other but all of them are easy to use, learner friendly and work across various platforms. We invite you to check them out and share with your colleagues.
Jeff Domansky's insight:

Handy list of Quiz making tools.

Jeff Domansky's curator insight, February 15, 2017 2:46 AM

Handy list of Quiz making tools.

wanderingsalsero's comment, March 1, 2017 7:58 AM
I didn't see anything about tools. Just a rather complicated looking site.
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Free Online SEO Tools - 100% Free

Free Online SEO Tools - 100% Free | Public Relations & Social Marketing Insight | Scoop.it

SEO Tооlѕ
If уоu аrе lооkіng fоr wауѕ tо іmрrоvе уоur wеbѕіtе’ѕ ѕеаrсh еngіnе rаnkіng, уоu сlеаrlу nееd thе bеѕt SEO tооl thаt саn wоrk wоndеrѕ! Wіth SEO tооlѕ, уоu аrе gіvіng аn еdgе tо уоur buѕіnеѕѕ, оvеr іtѕ соmреtіtоrѕ. Amоng аll thе tесhnіԛuеѕ uѕеd tо ѕtudу аnd dеtеrmіnе thе ѕtаtuѕ оf еvеrу wеbѕіtе, rеѕеаrсhіng hаѕ рrоvеd tо ѕhоw a rаdісаl dеvеlорmеnt іn уоur ѕеаrсh еngіnе rаnkіngѕ. SEO tооlѕ саn rеѕоlvе еасh оf уоur соuntlеѕѕ рrоblеmѕ....

Jeff Domansky's insight:

Great collection of free SEO tools. Recommended for every blogger, marketer, website creator and PR pro.

Jeff Domansky's curator insight, February 10, 2017 8:33 PM

Great collection of free SEO tools. Recommended for every blogger, marketer, website creator and PR pro.

Flores Marisol's curator insight, February 13, 2017 9:54 AM
Share your insight
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Discover Social Media Profiles from Email

Discover Social Media Profiles from Email | Public Relations & Social Marketing Insight | Scoop.it

Communications on the Internet started out as simple email conversations. Then came social media, offering new ways of interaction among people from across the world. Email is still the primary mode of professional communication. Yet, over the course of time, one does look for building up (both personal and professional) connections with other people, on social media as well.


Say you have a business email contact, with whom you wish to connect on social media. He or she could be an active user on Twitter, LinkedIn, Facebook or even Google Plus. How do you find out your contact’s social profiles from that? Of course, the easiest way is to just ask. But “asking” might not be convenient in every situation.


Or, maybe you just want to check out a sender’s social profiles before taking any further action. In which case, you have to manually search them on the Internet and also validate whether those social profiles you find are genuine or not. Well, there’s an easier and more definitive way to find out.


Most people have a primary email address, which is used to sign up on all the social networking sites. And thus, in a way, that one email address links all the respective social profile.


Taking advantage of this fact, ManyContacts is an online service that reveals respective social connections based on the email address provided. It is also available in the form of a Chrome extension, and works with Gmail, Google Apps, and other email providers as well....

Jeff Domansky's insight:

This chrome extension will allow you to find all social media profiles associated with your email contacts. Now find social media accounts from an email address.

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These 8 Business Apps are Going to Crush It in 2017

These 8 Business Apps are Going to Crush It in 2017 | Public Relations & Social Marketing Insight | Scoop.it

Of course, there are a ton of cool, slick, fun and potentially great applications for businesses. But this list is about a select few that are ready to explode this coming year. In a very good way. They've all been around for a while. They all have a strong customer base and growing communities. And they're all positioned for huge growth, particular among small and medium sized companies.

 

Your company should look at these seriously, if only because so many others are already doing so. Full disclosure: some of these applications are made by companies who are clients of The Marks Group. How can they not be?


Via TechinBiz
Jeff Domansky's insight:

Checkout these eight useful business apps.

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93 Free Twitter Tools & Apps That Do Pretty Much Everything

93 Free Twitter Tools & Apps That Do Pretty Much Everything | Public Relations & Social Marketing Insight | Scoop.it

Twitter is a fascinating adventure of relationships, entertainment, education, and fun. Now imagine layering on a few dozen power-ups.


That’s how it feels sometimes when you find just the right Twitter tool. And there’s a tool for practically every desire or whim.


Tools for productivity, for efficiency, for research, and so much more. With such a generous API, Twitter tools have become legion—and we social sharers are better off for it.


At Buffer, we tend to come across a fair share of social media tools. We’ve collected a great bunch to share with you!


Here are all the tools we’ve found helpful and many more that we’re excited to try. If there’s a free Twitter tool out there, you’re likely to find a mention here in our list. ...

Jeff Domansky's insight:

Kevan Lee shares over 90 free Twitter tools and apps to help with analytics, scheduling, discovering, unfollowing, and other things you didn't know you needed!

Jeff Domansky's curator insight, December 3, 2016 1:33 AM

Kevan Lee shares over 90 free Twitter tools and apps to help with analytics, scheduling, discovering, unfollowing, and other things you didn't know you needed!

Jayme Soulati's curator insight, December 7, 2016 8:06 AM
Excellent site: @Buffer. Impressed with its content, shares.
Nelly's curator insight, December 11, 2016 10:05 AM
Las Redes se superan cada día 
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OK, Alexa: A Google Home Versus Amazon Echo IQ Test

OK, Alexa: A Google Home Versus Amazon Echo IQ Test | Public Relations & Social Marketing Insight | Scoop.it

REVIEWING A PRODUCT designed to learn over time is like reviewing a newborn baby. So much functionality is dependent on artificial intelligence and machine learning, the only certainty is that it’ll get smarter over time. Who knows what it’ll end up being: A jack-of-all-trades? A specialized savant? Or maybe just a creeper that records everything you say?

 

Consider the Amazon Echo. At birth, it didn’t have the ability to order you Domino’s, play Spotify playlists, or get things from Amazon Prime. In the past year, its capabilities and intelligence have evolved significantly. That’s thanks to hundreds of “skills” created by developers with the Alexa Skills Kit, partnerships with major companies such as Uber and Sonos, and Amazon’s new Music Unlimited service, which offers deep voice-control features.

 

At the ripe old age of two, Amazon’s Echo already has offspring in the form of the Echo Dot and Echo Tap. And now it has a neonate arch-rival in the form of Google Home. In the long term, the competition between the two platforms will be great for users of both devices: Two heavyweights in the tech world will be trying to make their voice assistants smarter, more versatile, and more useful than the other one.

 

As of now, they’re more like twins than not: They both tell decent jokes, they both stream NPR if you ask for news, they both do IFTTT, and they spout recipes and random facts with ease. Because it’s had more time in the world, Amazon’s platform has the advantage in many key areas. But Google Home ($130) trumps the full-size Echo ($180) in a few ways too—and not just in terms of price. They’re both really good, and they’re both going to get smarter. A lot smarter....

Jeff Domansky's insight:

Google Home and Amazon Echo's Alexa are both great, but which one's better if you need to know what a whale sounds like? Or if you want to buy canned peas?

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The Best Google Chrome Extensions for Writers

The Best Google Chrome Extensions for Writers | Public Relations & Social Marketing Insight | Scoop.it

Let’s face it: Blogging and producing content on a daily basis isn’t easy. Even if you don’t compose an actual article everyday, chances are you’re still emailing and typing endless paragraphs on sources like Reddit, Facebook, or commenting on other blogs. You may otherwise be researching and connecting with fellow writers/bloggers as part of your daily work routine.

 

To make these responsibilities just a bit easier, here are some of the best – and most reliable – Google Chrome extensions for writers, marketers, and general bloggers....

Jeff Domansky's insight:

Do you need to speed up your writing? here are some of the best and most reliable Google Chrome extensions for writers, marketers, and general bloggers.

InsideOut's curator insight, November 5, 2016 12:17 PM
Unas cuantas extensiones de Google Chome que te facilitarán las cosas con la escritura.
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WTF is a container?

WTF is a container? | Public Relations & Social Marketing Insight | Scoop.it

The promise behind software containers is essentially the same. Instead of shipping around a full operating system and your software (and maybe the software that your software depends on), you simply pack your code and its dependencies into a container that can then run anywhere — and because they are usually pretty small, you can pack lots of containers onto a single computer.

Why is this such a big deal? Before containers became popular, so-called “virtual machines” were the go-to technology to allow a single server to run lots of different applications that were isolated from each other. That’s the technology that made the first generation of cloud applications (and even web hosting services) possible. If you had to spin up a new server for every application, the cost would have gone through the roof....

Jeff Domansky's insight:

Some ideas and new concepts are too good not to share. The potential for these "containers" is huge.

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The 35 Most Innovative Apps Of The Year

The 35 Most Innovative Apps Of The Year | Public Relations & Social Marketing Insight | Scoop.it

In the mobile-first 21st century, apps have become one of the most important elements of any product or brand. But as the users of millions of crappy apps can attest, designing a good one is tricky. So what separates a great app from shovelware?

After receiving hundreds of submissions for this year's 2016 Innovation by Design Awards, our jury selected the apps that landed on that magic formula. Check out this year's 33 finalists, and two winners, below."...


Via John Evans
Jeff Domansky's insight:

Lots of great apps to learn about.

Nora Morton's curator insight, October 10, 2016 3:52 PM
A list of apps to help with various aspects of work, school, life, and health.  Some of my favorite apps to explore for further use/inspiration include: Detour San Francisco, Goals in Google Calendar, Moodnotes, and Tribe.
Alan Hendrick's curator insight, October 23, 2016 9:17 PM

a good source for good apps for the ipad and the i-phone. The photo app and the paint app along with the security app seems useful

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10 Tools to Build your Own Chatbots

10 Tools to Build your Own Chatbots | Public Relations & Social Marketing Insight | Scoop.it

While making a robot sounds complicated for most people, creating a chatbot is way, way easier. The term chatbot stands for an Artifical Intelligence (AI) that automatically chats with internet users, and answers the questions they ask.

A chatbot can function in many different ways. Depending on its type, a chatbot can talk to you or provide customer service, tell you what the current weather, and even contest parking tickets (successfully). For businesses, chatbots could respond to a customer’s question and help you do your job.

The question now is where do you get or how do you create a chatbot? Well, these are the chatbot creator apps out there you can try. Most of them don’t require programming knowledge to use....

Jeff Domansky's insight:

No chatbots were harmed in making this post but you can make your own with some of these DIY chatbot tools. Thanks to Ana Cristina Pratas for the tip.

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