 Your new post is loading...
Your new post is loading...
Today I have some great resources that will bring more to your social media marketing this year. Here’s four links with tips and tricks. In order to stay current and focus on your audience it’s important to use the latest tools that appeal to both desktop and mobile users. As technology takes us into a new era in marketing it will become more challenging to promote growth. Take advantage of these resources and improve your marketing strategy. Are you ready to infuse more life into your social networks? Let me know how these work for you!...
The openness of social networks like Twitter or the ability to find an expert on LinkedIn, might make you think that this is territory already covered. But how much do we really openly share our own ideas? Unless you are hanging around New York and run into a photographer called Brandon (Humans Of New York), you are unlikely to be asked the questions that get you talking about your own ideas and knowledge in depth. Can Qanda be the app to get people asking those questions? The use of mobile video in responses aligns with the rising trend in young people watching and sharing content from mobile devices.It’s also well established in journalism circles as one of the best approaches in interviews to get real, meaningful responses....
Clips is the simplest video editor in the world. Easily add music and dissolve transitions in this award-winning iPhone app. Also works great on iPad.
Via Nik Peachey
Share As Image is a Chrome extension and bookmarklet tool that you take with you from site to site. It lets you instantly turn text into an image! When you find something interesting, highlight it, click the bookmarklet and get ready to share!
A whole new way to share content.
Microcontent is where it's at. With Share As Image, you have a whole new way of instantly creating highly shareable content as an image....
Once at an earlier company, my boss asked me this: “how could he keep in touch with the latest and the best social and marketing tools out there?” While many of us may brush that aside as “generation gap”, it’s actually difficult for everyone given the sheer number of tools that are brought to the market each day, here is an old twitter tools for business list we created.
My favorite way to know which tools to test and use is usually by following Twitter experts or blogs and then testing them. While every tool has a USP, you need to find out what works best for yourwork conditions! Here are a few marketing tools you’re perhaps not using. Start now!...
Previously I wrote about how to make sure the content we create is defined as a good quality and vauable content under content marketing strategies. This time I would like to draw your attention to the importance of content curation process.
Content curation is a process of collecting and sorting through the vast amounts of content on the web and publishing information relevant to your audience and it is a very strategic content marketing approach cannot be overlooked.
In an attempt to streamline your content curation process, I’d like to share my favorite 7 tools that will help content marketers during content curation process....
Content curation is the process of discovering, collating, and presenting content relevant to a particular topic.The function of content curation and content creation is similar since both aim at using content to engage target audiences on social media.
Content creation allows you to create and share original articles or information with your social media followers; curation refers to gathering content on a specific topic, which has already been published by others.
Content creation lets you share exclusive and original content with your followers which can include promotional and non-promotional content.
A successful social media marketing strategy includes the use of original content, curated content, and general statements. According to TA McCann's 5-3-2 rule, for every 10 posts that you share on social media, 5 of them should be curated from external sources, 3 posts should be original (not necessarily promotional), and 2 posts should be general, non-work related, to help humanize your business....
If you’re managing multiple social media accounts—multiple channels for you and multiple channels for your brand perhaps—it sure helps to save time with the right tools.
We’ve found time-saving tools for Twitter and Facebook and our daily social media marketing workflows. Now that we’ve turned. attention toward Pinterest, we’re excited to discover the best time-saving tools for pinning, analyzing, and image building, too.
Here are 21 of the ones that have caught our eye so far. We’d love to hear which ones you love!...
A study investigating the psychology of social media sharing indicates that people share because they want to make valuable content accessible to others.
When your audience members scrutinize your social media content, they form an opinion about your brand based on what you put out there, and they determine whether to share you content with their own audiences.
The buzz and engagement your Facebook page or Twitter account enjoys in the days or weeks following its launch may die down pretty quickly if you cannot supply consistently high-quality, share-worthy content to your community. Thankfully, content discovery tools are available to help marketers maintain a high level of engagement on social media....
There is no one-size-fits-all secret tool combination for personal branding success. The main reason I haven’t blogged about all my tools is because I use A LOT of tools. And, I don’t believe any tool is the one perfect tool that does everything. On that same note, I don’t believe every person should use the exact same tools in the exact same way. Not to mention that tools and social media platforms are changing so rapidly it’s hard to stay up to date with all the features and functions.
With all that being said I decided to breakdown the tools I use into different sections and provide you a quick overview of each tool that I use. Please note: just because I use it doesn’t mean it’s a perfect fit for you. Rather I hope that you take away from this post knowledge of the variety of tools you can leverage and some great tool recommendations I suggest you check out and test for yourself....
A list of 10 new, free, time-saving social media tools that can help power up your productivity for marketing and sharing on social media....
Newsreader app Guide is no more… well, at least in its current form.
The company that once aimed to help consumers better digest the news with a video channel of websites read by its lovable avatars has been reborn as a service for publishers. It’s still focused on the news, but has evolved into a platform that provides online sites with inexpensive quality videos, which may have been originally thought of as being too far out of reach. The new service launches today.
What publishers receive from the reborn Guide is technology that will turn any news article, like the one you’re reading now, into a video. The company says that its process will “auto-generate” multimedia videos in a way that is “inexpensive, fast, and at scale.” Prior to launch, the service had already been in use on 270 sites. Guide claims that the average click to play rate was 19 percent, while the average completion rate was 47.8 percent.
Guide intends to monetize its service through standard fees for voice-over work and advertising inserted into videos placed on a publisher’s website. In addition, it will license its technology through a SaaS offering where publishers can pay per video and on a CPM rate....
|
No communication channel is hotter these days than chat apps, but they are also among the hardest for marketers to tap. To help brands address this opportunity, London-based startup BetterBrand this week announced its initial product, a chat app marketing platform. At the moment, CEO Asaf Amir told me, the platform is available as a managed service, although it will be released as a self-service cloud platform within a couple of months. He added that it will be the first self-service marketing platform for multiple chat apps that is not tied to a specific industry or platform. Other chat services, he noted, include travel industry chat service Pana, enterprise-focused Kore and Imperson, which is designed for character-based bots on specific apps...
So if you want to be more productive throughout the day, you're better off relegating certain activities to certain times, and devoting yourself to doing those activities at those times. tAnd to make sure you get the right things done at the right times of day, you can lean on a plethora of different free or relatively cheap apps and tools. (After all, some things are better together.) Below, I've collected some of the highest-rated and often-recommended productivity apps for each part of the day. Check 'em out, and find your "and."...
PageGauge is a free online tool to assess the website’s usability. It estimates the usability of your website with the help of automated analysis. All you have to do is feed your website’s URL and it will automatically produce the usability score. The generated score depends on some test elements such as accessibility, navigation, design, and interaction. Using the results, you can easily understand that where your website needs improvement among the above elements.
If there is one thing that is constant about social media platforms (besides their URLs), it is that they change fast. There are some recently released social media tools that communication and marketing professionals may find very helpful…or at least find good to know about.
In this post I want to take a look at some new tools that are available for the more prominent social media platforms and give an idea of how they can be helpful for PR professionals and marketers....
Value your time online?
Of course you do!
And getting your time back is more important than ever.
If you’re on social media (and you are because you’re reading this) -- you know that keeping up can be exhausting.
The good news? Having the right tools can make your life easier.
Fortunately, there are dozens of cool tools, and most are aimed at earning time back in your day.
Here’s 21 of my favorite social media tools that every marketer needs in alphabetical order....
See if your data's out there, shut down old accounts, send self-destructing messages, and more
.There’s nothing wrong with having a high profile on the web, but too much of a good thing can lead to plenty of bad things. These tools can help you get stuff done without revealing too much to hackers, marketers, and other assorted snoops....
Our brain has the ability to be able to process images 60,000 faster than it can text. So the use of visual content is vital as it helps to draw your audience in further.
Using the right images means that readers are more likely to engage, like or share.It therefore goes without saying that when it comes to social media marketing, the use of images or graphics is a must do strategy.
Most people shy away from using images as they don’t think they have the skills to create stunning shareable images . The good news is that there are plenty of online tools that you can use that will allow you to create great images. These tools will help you to create professional eye catching visual content that can be used on twitter , facebook, instagram etc.
Below are 10 of the best tools that you can use to create some amazing social media images....
As I share my screen with my students to show everything practically, so in one class one of my students pointed my browser extensions and requested to explain each and every extension. Although I explained to them in the class, but that sharing was limited to only handful of people.
So today I decided to share all the extensions with you.These extensions can give you more flexibility to do research, check SEO, add productivity, and too many other things....
Back in September 2014, it was estimated that there are now overone billion websites on the internet, with that number increasing every second. With so many sites out there, it can be extremely difficult to locate a resource that will actually fulfil your needs and help you with your projects or inquires. Fortunately, the list below features over 100 websites you can use for almost any creative project, intellectual research or simply for fun!
TallTweets lets you write tweets longer than 140 characters, and Tubemogel.com allows you to upload video to multiple sites at once, including Youtube. Wordle.net helps to summarise large pieces of text by creating a word cloud of the most common words, and Wolframalpha will answer almost anything immediately so you don’t have to rummage through Google. Check out the list below and let us know about any great resource websites that you use....
To remain competitive in the digital field, it’s essential that website designers and developers keep a close eye on changes, updates and new techniques. What’s the latest and greatest thing today could easily disappear into a sea of obsolescence tomorrow. It’s not always easy to stay on top of the game, but with a few intelligent, time-efficient strategies, it’s certainly possible. Here are five tools to make your life easier than you’d imagined possible....
cOur users ask us all the time, what are our favorite apps?
What do we use on a daily basis at Share As Image to keep us up and running and growing?
So, we are happy to share our must-have apps below...
|
Susan Gilbert shares four cool social media tools.