Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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7 Questions for Creating Content That Actually Matters | Business 2 Community

7 Questions for Creating Content That Actually Matters | Business 2 Community | Public Relations & Social Marketing Insight | Scoop.it

This is not a blog post about writing. This is a blog post about creation. Creating content that actually matters. If you’re writing to increase conversion rates, then, yes, SEO matters. Proper grammar matters. Page layout matters. Verbal flourish might matter.

 

But those are all details – aspects of content writing that come only after you’ve answered the more fundamental questions. Whether you’re developing a content strategy for the first time or you’ve been writing to increase those conversion rates for years, it’s time to touch on some fundamentals. Before whipping up that next blog post, ask yourself these seven questions, and start creating content that actually impacts your audience!...

Jeff Domansky's insight:

Seven great questions that will help PR and marketing create content that means something to readers.

Yu Ji's curator insight, May 16, 2013 6:07 AM

Very interesting post. Teaching you how to create rather than write the content.  Also, these strategies of developing a content contibute both to the fundamentals and the specific conversation rate increase.

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Inspire Powerful Content From Your Brand Fans: 5 Examples and Ideas

Inspire Powerful Content From Your Brand Fans: 5 Examples and Ideas | Public Relations & Social Marketing Insight | Scoop.it

Get inspiration for your own business from 5 examples of powerful content campaigns that brands are using to engage active, enthusiastic users as contributors....

 

...The bonus for brands comes when consumers take their engagement a step further, by sharing their brand ambassador status with their peers on social media channels. In a world where people rely on recommendations from friends, this endorsement is invaluable, not to mention it helps brands continually release fresh, powerful content that boosts natural SEO rankings and reaches new audiences.

 

All the big brands are doing it (Nike’s Fuelband is a classic example), and many of them are doing it so well that their efforts are driving stronger consumer relationships, increased fan endorsements — on social media channels and beyond — and increased returns on their content marketing investments. For inspiration, take a look at five examples of powerful content that brands are using to bring users into their marketing efforts...

Jeff Domansky's insight:

Five case studies of content marketing campaigns that work.

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