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I wrote a juicy ebook titled Master the Five Pillars of Power Publishing for the startup PowerPost and really want to share it with you. The publication actually cites two authors because the many ideas presented in it come from the sharp mind of Paul Shirer, the co-founder and CTO at PowerPost. Paul agreed to an interview with me to help shed light on how brands must address the new demands of publishing online at scale. Here’s that interview, followed by an edited transcript if you’re rather read....
In order to increase organic traffic, acquire more leads, and grow revenue, you need to continually produce quality content.
Data from DemandGen Report shows that 67% of B2B buyers rely more on content to research and make B2B purchasing decisions than they did a year ago.
Whether you’re a B2B or B2C marketer, you know that “good” content isn’t enough to grow your business. You have to go way beyond “good.” You have to make your readers’ lives better in some way. In short, you need to “create epic content.”...
It’s not often I stumble across this type of content. When I do, it’s usually from an organization that has a team dedicated to creating awesome content. I assume the team is well equipped with content creators and content amplifiers.
You know, a team of creative geniuses and mad scientist developing content that makes Steven Spielberg envious.
Unfortunately, we all don’t have resources to constantly create similar content for our brands. We do, however, have the ability to create a content marketing blueprint that will get us started.
Here's Your 5-Step Blueprint to Content Marketing Success...
Consumers are bombarded with an average of 5,000 marketing messages a day.
New research shows the average attention span is a mere eight seconds.
The brain processes 70,000 thoughts each day.
These stats reflect the harsh reality you face as a health care marketer: Engaging your target audience has never been more challenging. From technology that enables an advertising-free experience to Google’s efforts to engineer a digital meritocracy, marketers face unprecedented barriers in building awareness, preference, and loyalty for their brands.
To separate their signal from the noise, leading health care organizations are leveraging the power of content....
A piece of great content is an asset that has value; the sharing of it should be given appropriate attention and care.
Strong content deserves a strong PR plan.
Never thought about it that way? Not convinced your content is worthy of a PR campaign? Ask yourself the following question: Is your content marketing as worthy as your last strategic partnership or personnel announcement?
Don’t make the mistake of under-estimating your content. Content connects and content converts....
As content marketing becomes more and more mainstream, brands are increasingly realizing that they can’t simply “do content marketing” and call it a day. No, they have to do it right, and they have to know that their content is actually working. But what does it actually mean to have content that works? And is it driving brand favorability?
That’s a huge question that brands are struggling with, as recent data shows that 78 percent of marketers struggle to measure the ROI of their content marketing. With bigger and bigger budgets being thrown into the brand journalism space, it’s important that companies have a real statistic they can rely on to prove that their storytelling is worth the investment....
Indeed, there are many myths regarding content marketing. Some opponents say it's going to perish soon, while other naysayers purport that it's ineffective. Whatever the case, it's a lucrative marketing method, and one that is being embraced by brands in various niches all over the world. It's no secret that content marketing, in a way, is still in its infancy period.
This means that we're continuing to learn new things about the way in which we produce this kind of content, distribute it and optimize the articles, blog posts, webinars, videos and infographics. Much like social media has been a boon for marketing, so has content marketing thus far. So far this year, there have been many studies and reports that have delved into the content marketing industry. Let's just say that some interesting insights have been made. Here are five of those statistics....
A new Nielsen research study provides powerful proof that "expert content" strongly influences consumer purchase plans.
According to the report “The Role of Content in the Consumer Decision Making Process” commissioned by inPowered:
“Results of the in-lab study show that expert content — credible, third-party articles and reviews — is the most effective source of information in impacting consumers along all stages of the purchase process across product categories.”...
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Infographics take complex data and information and translate it into easy-to-understand visuals. In today’s fast-paced world, graphic designers need to get the point across simply and efficiently. In this article, we’ll take a look at several infographics and their inherent qualities, then offers a brief tutorial to help you create your own!...
Do you already feel stressed to meet these demands of monitoring, connecting and creating on social media?Don’t worry.In this post, I’ll share social media tools that automate your marketing and save you hours every week....
This infographic illustrates how to optimize your blog posts for online readers (and get more people sharing them).
You need to spend time optimizing your social media efforts. Once you do, you will save time and get better results in terms of engagement, traffic, and conversions.
One of the fundamental ways to do tasks more efficiently is to use tools.There are hundreds of social media tools specifically designed to make the lives of social media marketers easier.
I’ve put together a list of 17 of the best social media marketing tools. I’ve also highlighted the most important features and will show you how you can use them to improve your social media marketing....
Visual content marketing is becoming one of the most popular digital marketing trends today, with the ever-increasing use of visual social media like Pinterest, Instagram, Vine, among others. Business owners and online digital marketers are very busy maximizing the potential of these platforms for their companies’ marketing campaigns.
Let’s start by examining a few statistics that illustrate the impact visual content is having on social media reach and engagement.In the past year, important social communities, including Facebook, Twitter, LinkedIn, and Instagram, have expanded the visibility of visual content. In line with this trend, research studies conducted in 2014 point to the astonishing effectiveness of visual content in social networking....
Instagram hashtags for business are SUPER important!Using the right ones will help you get more Likes, followers & customers. There's no doubt about it.But how do you find the right hashtags for your specific industry?You can start by reading this blog post! ;)...
Intelligent content is an approach to how we structure, manage, and create content to make it discoverable, reusable, reconfigurable, and adaptable. It’s smart content, content that isn’t created for one channel, topic or persona, but rather content that is created to be repurposed and adapted again and again....
When’s the last time you set out to streamline your sales process? Like, really broke down your customers’ journey every step of the way? Every business, no matter what you sell, will have a unique buyers’ journey. Whether that journey is good or bad is entirely up to you as a marketer or business owner.
Let’s talk about one very actionable strategy that you can use to streamline your sales process, reduce your cost per sale, and increase your conversion rate. It all centers on the idea of content marketing. You might have heard the term before and thought, “Eh, blogs are difficult to maintain and nobody will read my blog.”
That’s simply not true if you’re writing the right content and using the best strategy.Let’s say you have a landscaping business for example. Here are the steps you should take using content marketing to significantly improve your business efficiency....
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Barry Feldman says it's time for brands to address the new demands of publishing online at scale, guided by the five pillars of "power publishing."