Public Relations & Social Marketing Insight

There's a reason companies test the colors of things like advertisements, banner ads, and call-to-action (CTA) buttons. When we did a button color test here at HubSpot, for example, we found that a red CTA button outperformed a green CTA button by 21%.

In other words, we increased conversion rate without changing anything about the page except for the color of the CTA. That's the power of color psychology in marketing.

Let's explore the ways color psychology plays a role in marketing, with a quick vocabulary lesson and a visual guide...

Would you believe it that 85% of shoppers say that color is the primary reason for buying a product? Not only that, but color increases brand recognition by 80%. These are huge numbers, especially considering many online businesses simply choose colors at random, starting at the logo and going to call to action buttons.

Similar to selecting your own selling platform, randomness is not exactly the best solution.

It’s important to realize how crucial color is to your ecommerce store, because a small change in one of your color choices could yield you large conversion increases. Plenty of myths are out there about the types of colors you should select, but the reality is that the only way to truly understand which colors work for your business is through testing....

Color is everywhere. Our mind is engaging with different colors on a consistent basis, and associates them with different things. A study titled Impact of Colors in Marketing describes how researchers found that up to 90% of snap judgments made about products can be based on color alone (depending on the product). But although we are so familiar with colors, there is a large spectrum of uncertainty when it comes to using color for art and design.

When we talk about web or graphic design, color might be the single most important choice. The right color decision is the foundation for a beautiful, engaging and seamless design. However, the wrong color choice can destroy a design, even if everything else is there.

Let’s look at an example. The image below features the exact same infographic – the same content, the same hierarchy, the same positioning of elements....

One of the most fun things to do in design is swirling the latest color trends into your work. Color is a fascinating topic, and even a generator that understands color theory has recently been invented. Because they mean different things, companies also actively use color in their brand designs to encourage feelings and behaviors from customers. However, in different cultures, color theory isn’t all black-and-white. 

In this delightful infographic, SilverDoor describes color associations of different cultures, adding contrast to the way you think. Telling a person from another part of the world that you’re “feeling blue” may mean something entirely different to them. Is your favorite color offensive to another culture? Find out in the infographic below....

Colors are the heart of any advertisement that decides how successfully it will promote your brand, merchandise or services. The power of color schemes should not to be underestimated. If used creatively, even the simpliest colors can not only boost the ability to advertise but also improve the time a user spends on a website averagely.

However, choosing the wrong color schemes can be disastrous to say the least and can drown any product or service, regardless of how big it is or what it brings to the table. For example, some advertisers choose flashy colors to capture the attention of their target audience. Although they may succeed in getting the heads turn in their direction, the audience will lose interest in the long haul.

This eventually ends up damaging brand image and reputation of the business.In this article, we will cover which types of color schemes to avoid in online advertising. I’ve gathered a list of “NOT TOs” along with an alternative methods for you to try....