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1) No one knows you exist.You make a great product. But the world isn’t holding its breath waiting for you....
But when you look at this way, things look different: Goliaths have more meetings, more committees, and more red tape. More ideas being killed by research, more to lose by taking risks, and more outdated business models that they are stuck in. More rules, more regulations, and more good people leaving. So who cares if they never run out of photocopier paper?
Use your strengths: your speed, your instinct, your passion. Back your ideas with hard work. And yes, love can and does scale. Good luck.There has never been a better time to be a maker.
Thank you, Internet. You have levelled the playing field.
Hiut Denim shares a business philosophy that is fundamental, enduring and important! An absolute must-read for business, small business, marketing, PR and, well, anyone who is thoughtful about how they do business. 10/10