Public Relations & Social Marketing Insight
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Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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The Brands With the Best Buzz in the US in 2016 Were

The Brands With the Best Buzz in the US in 2016 Were | Public Relations & Social Marketing Insight | Scoop.it
From www.marketingcharts.com - January 29, 2017 2:41 AM

YouGov has released its US Buzz Rankings list for 2016, revealing that Amazon again enjoyed the best public perception, for the fourth consecutive year. The study, which measures consumer perceptions of brands, asks respondents whether they have heard anything about the brand during the prior 2 weeks and subtracts the percentage who answer they have heard something negative from the proportion who have heard something positive.


Six brands from last year’s top 10 made this year’s list, with Amazon, Netflix, YouTube and Google again occupying the top 4 positions (in that order). The other two brands again appearing on the list saw varying fortunes, with Lowe’s climbing 4 spots to #5 but the Cancer Treatment Centers of America dropping a couple of spots to 7th.


New to the list this year are: M&M’s (#6); Home Depot (#8); Dawn (#9); and Cheerios (#10). They replaced the following brands from last year’s list: Apple (#6 last year); Samsung (#7); iPhone (#8); and Walgreen’s (#10)....

Jeff Domansky's insight:

Most popular online brands.

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What’s Your Brand Worth?

What’s Your Brand Worth? | Public Relations & Social Marketing Insight | Scoop.it
From www.linkedin.com - August 20, 2013 4:31 PM

CEOs and executives have understood for a long time that a company’s brand is important and goes way beyond just a logo and tagline. But questions about the actual value of the brand have often relegated this vital asset to a fuzzy, feel-good, slightly nebulous item that rarely gets the executive attention it deserves.


It turns out that companies can determine how much a brand is worth. We’ve seen this most recently in the bidding war breaking out for Steinway, which is a brand that transcends time and technology. It has legendary cache, in a way that fabled brands like Kodak or Polaroid did not. We know that strong brands with good reputations have 31% better total return to shareholders than the MSCI World average....

Jeff Domansky's insight:
Great look at the value of brand and reputation.
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Calvin Henton's curator insight, August 20, 2013 8:34 PM

I think getting a good brand to your name/company is so important. I think that this is really the only true difference between your coffee shop and the coffee shop around the corner or that soap over this soap. The coffee may be exactly the same and the cafe have the exact same menu, however the brand is what will bring the consumer in and keep them coming back. Just like Starbucks, in my opinion the coffee it self is actually pretty rubbish same goes for the food (also over priced) compered with most cafes in auckland there are hundreds of nice and better options, yet I will still go there over the next door cafe purely because of the brand.

 I also think this is where it is going to become a lot harder for companies and products to create this brand when they have to rely solely on digital media to do so. As I beleve the strongest brands are formed thru a tactile encounter with the product by actually going into the shop or business and experiencing it for your self. This becomes much harder when it is only on a screen with a million other distraction as well as sitting anywhere doing so in a very uncontrolled environment. 
Nicole Jones de Rooy's comment, August 21, 2013 6:12 AM
Thanks for your insight - interestingly I have just asked scoopit folk about why there can be scoopit pages with the same name. Are we not in a sense branding our name with the content that we curate. Would be good to hear other opinions on this.
Alexandra Sinclair's comment August 21, 2013 7:43 PM
Stop going to Starbucks Calvin... have you seen the stains on the couches???
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UK - Perception of Value infographic

UK - Perception of Value infographic | Public Relations & Social Marketing Insight | Scoop.it
From www.vouchercloud.com - February 24, 2015 1:56 PM

Value is in the eye of the beholder. But what influences the beholder in their perceptions? This infographic looks at the psychology behind our perceptions, noting trends, marketing practices and differing generational attitudes. Including:

  • How lobster went from prison food (at one time fetching $0.11/lb) to fine dining
  • How ‘ancient grains’ got pricey
  • How we experience more pleasure from a wine we’re told costs more

Since price positively influences perceptions of quality, and inversely influences perceptions of value, how do sellers of mundane products use history, story, exclusivity, and implied scarcity to change our appetites? Read on to find out a little more about the Perception of Value...

Jeff Domansky's insight:

Great infographic and storyline including the Charles Gilkey quote: "People don't buy products because of the actual value of the products –they buy stuff because the price of the product closely matches their perceived value of the product."

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Gary Campbell's curator insight, February 26, 2015 9:14 AM

This info graph is a great idea for businesses to support their product. line or services. Lobster was once prisoner food is news to me. The power of perception.
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