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One of the biggest challenges of a new branding project is ensuring your design is consistent across all platforms, touch points and territories. The worst mistake you can make is to create a brand that is impossible and impractical for the client to implement and use. So how do you do create the perfect branding in an increasingly complex world? Here are five tips from leading designers…... 
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The same leaders who use the phrase: “Let’s all get on the same page”, then send out 110 slide Powerpoint presentations. We take it serious enough to create a Brand Strategy Roadmap that you can use to frame the next 5 years of your brand strategy, and fit it on one page. This way, you really can get everyone on the same page. The master brand strategy roadmap Having the brand road map on one page can help align everyone that works on a brand. This is especially useful when managing a Branded House or Master Brand where there are various people in your organization that each run a small part of the brand. The road map helps guide everyone and keep them aligned. Here’s the one I use that has all the key elements....
Jeff Domansky's insight:
Graham Robertson shows how to get your brand strategy and team onto one page. Recommended reading. 9/10
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Can you believe how quickly this year has gone by? And that it's time to start thinking about what the focus will be in 2014? A few days ago, I was sent a list of 14 Brand Trends for 2014, as proposed by Robert Passikoff with Brand Keys. I thought there was an interesting mix of items that cover experience, marketing, data, digital, and more - interesting enough to share with you. Personally, I'm encouraged by this (as Robert notes): In numerology, the number 14 is associated with forward movement, new methods of experience, opportunity, and personal engagement, a good omen as to the course the world of consumer outreach and brand marketing will follow next year....
Jeff Domansky's insight:
Thoughtful look at 2014 brand trends.
Peter Wilkinson www.peter.uk.com's curator insight,
December 12, 2013 7:13 AM
Peter Wilkinson www.peter.uk.com's insight:Peter Wilkinson www.peter.uk.com's insight: Join us at ‘The social Media Business Club's Christmas special’ on 18 December in Piccadilly
Here is the link for more infohttps://www.eventbrite.co.uk/e/the-social-media-business-club-christmas-event-tickets-9475584729 
malek's curator insight,
December 12, 2013 8:29 AM
Numerology aside, we're simply pushing validation, loyalty prediction and engagement metrics to the limit.
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Brands are failing to perform in the areas consumers deem most important to building and maintaining connections with them, details a new study from Edelman.Brands are failing to perform in the areas consumers deem most important to building and maintaining connections with them, details a new study from Edelman. The researchers surveyed 11,000 online consumers who reported participating in a minimum of one brand engaging activity (such as following a brand on Twitter) in the previous year. The study, which took place across 8 countries and measured attitudes to the performance of 48 multinational brands and about 30 “local” brands per country, identifies some areas where brands are far behind in meeting consumer needs. The biggest gap between importance and performance came in the area of “communicating openly and transparently about how products are sourced and made.” While 54% of respondents considered that an important area (top-2 box on a 5-point scale) for brands to build and maintain connections with them, just 12% on average believed that the statement applied to the brands in question....
Jeff Domansky's insight:
This brand gap is surprising and brands must move quickly to remedy it in the era of social media. The solutions are out there.
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When analyzing branding communities we hear a lot of analysis focusing on the brand. This post examines the consumer’s motivations to follow brands on different social media platforms and their expectations when they join these branding communities. How Consumers Use Branding Communities on Social Media Platforms Consumers use branding communities to engage with brands. Consumers use branding communities first to share their opinions about a certain brand. Since most brands now actively respond to individual comments, there is mutual engagement between the brand and the consumer. Second, consumers “like” social media platforms such as the Facebook pages of these brands because wait for it, they actually buy and use their products. This is one of the most important factors because this is part of what motivates a consumer to join a branding community....
Jeff Domansky's insight:
Brand managers need to understand why consumers follow them in social media. "What's in it for me?" would capture it.
Florencelii's curator insight,
September 26, 2013 2:19 PM
Social media becoming like a trend of marketing. Marketers used social network such as Facebook to engage with their customer. The customer gets to inform the news of the brand through the page and also leave comments on it. The Brands sometimes also provides discounts or voucher online to the people who liked their page. These are the great ways for gaining attentions of the customer and building loyalty.
Irene Laulu's curator insight,
July 31, 2014 8:47 PM
Brand Parity. The brand parity is not differentiated from its competition, so that consumers develop no brand preference and buy on price which means they choose the cheapest price but not the quality. Some customers prefer the price no matter what condition the brand is but some people they prefer to the brand. For example Facebook is the most popular social media or brand nowadays how people use this website to communicate with their families and friends. Business use Facebook as their way to advertise their product or services. This is also the cheapest way to communicate with other customers or business.
This relate to one of the communication barriers "Noise" Social media ‘noise’ is at an all time high, your customers will be actively having to filter out this noise, deciding what they choose to pay attention to. As Facebook become more popular brand in the world this can motivate other customers that haven't been on Facebook yet.
Brand should be positioned so that the target audience will perceive it as different from other brands for example twitter, skype etc. However the brand can tells the customers how the quality of the product and kind of services that each company try to advertise especially online.
My perspective is that Brand is very important because if I am willing to pay more for what I perceive is a valuable benefit.
@Ashleigh Ali
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However not many brands and marketers have been successful in deploying omni-channel strategies for a simple reason – we are operating on top of an increasingly broken and fragmented ecosystem that is CHANNEL FOCUSED and not CHANNEL AGNOSTIC. The shift requires fundamental change; I call these the FIRST PRINCIPLES OF AN OMNI-CHANNEL STRATEGY (in no specific order)....
Jeff Domansky's insight:
Higher level thinking to help you develop your more effective omni-channel marketing strategy.
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With all the conflicting information on millennials' relationship with social change, how do we successfully engage these generations in positive behavior change? Do they care about your brand's social impact? Do they actually align their spending with their values? Or are they so cash-strapped and overwhelmed with information that clicktivism is the most we can expect? In reality, all generations share a set of core motivations that drive our decision-making (hint: it's not our rational thought). But millennials and Generation Z have grown up in a different context and with a new set of digital tools that also influence behavior. To best mobilize this audience around your brand and mission, we need to understand what core values and trends that drive behavior change...
Jeff Domansky's insight:
Here's some millennial marketing insight.
Momentum Factor's curator insight,
October 27, 2014 11:54 AM
Engaging millennials is important for any company's long term business plan. Here's how to align your core values and traits with this new generation.
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Want to make 2014 a great year for your brand and business? Here are the 10 trends we at Jack Morton believe will make a difference for brands in the year to come.
Jeff Domansky's insight:
Creative presentation, useful insight for branding, marketing and PR pros.
bradkerr's curator insight,
November 15, 2013 3:42 PM
Want to know where things are heading in 2014 and beyond? These aren't fairytales...they are happening now.
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Brand engagement, much like a distinguished jurist once said about pornography, is easy to recognize but hard to define. Marketers have been talking about it for a long time, but nobody can really say what it is. I think that’s because when people speak about definitions in marketing circles, what they really mean is metrics. Engagement comes in many forms and simply doesn’t doesn’t lend itself to simple quantitative measures. What it does represent is a value exchange. Consumers engage with a brand they see as providing superior value. That has been, historically, derived mainly through product performance. More recently, however, marketers have been able to provide superior value in creative ways that go beyond product specifications. And that, is where it gets really interesting....
Jeff Domansky's insight:
Real brands exchange value with consumers...
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How can you set up the right strategy to help protect your brand from negative influences?
Online reputation management (ORM) has become a critical component to many corporate branding campaigns in 2011. With all of the online conversations happening today, the ability to replace positive sentiment with the negative is a primary goal of any reputation management strategy. At this moment, do you know what is being said about you, your brand, or your company? Right or wrong, what is being said online can have a major influence on what others think about you....
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How to make sure your branding is consistent across different touch points, platforms and territories.