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Fresh out of ideas on how to help your writing take off? You’re in luck. We’ve compiled a list of 89 book marketing ideas that will change your life, build your brand, and sell your book. There’s something for everyone on the list. Best of all, the list is free.... 
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As an author in the digital age, Twitter is probably a part of your online platform. It’s a great way to foster relationships with readers, connect with other authors, and build your personal brand. But there are some common mistakes even the most successful authors make on Twitter....
Jeff Domansky's insight:
Great Twitter tips for authors.
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Once the words are out and the proofing is done, you’ll find yourself with an ebook that’s ready to be published and, if all goes according to plan, adored by the public at large, making you a healthy amount of money and establishing you as a writer whose work is well worth reading... Luckily, though, the web at large and social media in particular make being an effective marketer easier than you may think, allowing you to be a full-time writer and a part-time advertiser, and all to wonderful results.If you’ve got an ebook to self-publish and you want it to be the success that you’ve always dreamed of, follow these seven helpful tips for social media promotion of your ebook....
Jeff Domansky's insight:
Anna Fox has seven good tips for promoting ebooks successfully.
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Writing a business book is good pr and marketing for a brand. Bloggers have the best opportunity to write a business book.
...What usually gets in the way of publishing a book on any medium is confidence. Here’s a word of counsel…ignore the naysayers that bloggers who write books are not authors. Instead, think of what’s good for your business.
How do you market your products and services? Would it be advantageous to have a book, how-to manual, e-book for free on the website, or e-book for sale online to market your business? Did you nod in agreement? Indeed.
One more time…writing a business book is good public relations for your company! Here’s how:...
Jeff Domansky's insight:
Jayme Soulati's post will inspire you to think about writing a book and its benefits to your business or profile.
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Andreea Ayers founded LaunchGrowJoy.com in 2011 after selling a successful t-shirt business, and realised she had plenty to share in terms of selling products successfully online. Her blog focuses on her experience with ecommerce and selling online, moving into PR and teaching product entrepreneurs how to get their products featured in print media and on influential blogs. Andreea has some tried-and-true strategies for building a buzz around your blog or business through media promotion, both traditional and online. She walks the talk, with her blog being featured in more than 500 media outlets since she started five years ago. I asked her what her non-negotiables are when it comes to seeking publicity as a solo blogger or entrepreneur....
Jeff Domansky's insight:
If you'd like to get your blog seen in places outside your niche but don't know where to start, let entrepreneur Andreea Ayers teach you her ways! Excellent advice! Recommended reading for PR, bloggers and authors. 9/10
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At every writers conference or self-publishing panel the question that almost always inevitably comes up is: “How much will self-publishing really cost me?” Because the book publishing industry is one of the last industries to go digital, it’s going through a quick transition. As a result of this shift, authors no longer need to go through the traditional gatekeepers to publish high-quality books and are instead moving toward self-publishing. Launching a book is like launching a startup. Putting together a quality book involves not just writing it, but getting it edited, then formatted, designing a cover, and having a marketing strategy around it. Below, I break down the costs of how much professional services will cost you for a high-quality book....
Jeff Domansky's insight:
Terrific guide to self publishing and some of the costs that you may incur if you're serious or can't do it yourself.
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...Over the past few months I’ve spoken to two authors who’d signed with the same, well-reputed PR firm for a book launch campaign, paid a considerable amount of money and then…nothing. Barely a review or author interview to show for the firm’s initial promises and excitement.
Needless to say, this makes my blood boil. It’s deeply unfair to the authors who placed their trust in this firm, it’s disrespectful of authors in general – taking advantage of their earnest hope and vulnerability – and it’s an insult to all the devoted, hard-working publicists out there who go above and beyond to generate results.
It also brings to light something that absolutely has to change: Many – possibly most? – authors simply have no idea what they should look for when hiring a PR firm. Nor do they know what’s “normal” or what they should expect from this relationship. So here’s my laundry list of must-haves in determining whether the firm you hire to publicize your book is up to par, and in understanding whether it’s doing (or will do) what it should for you...
Jeff Domansky's insight:
Here's a story about publicists who simply don't deliver and leave author clients hanging. Not good enough. The author suggests how to get better results from your publicity team.
Chikodi Chima's curator insight,
May 23, 2013 3:27 PM
Public relations is a process and not a product. While the use case in this article is specific to authors who write about food, the advice is universal to anyone in the public relations marketplace. Setting clear expectations, creating a detailed work plan, and being open and accessible are critical components of a successful PR relationship. At the end of the day client and consultant are on the same team, and should share the same goals. |
Author Media compiled a list of 89+ book marketing ideas that will build your brand and sell your book.