Public Relations & Social Marketing Insight

A persuasive blog post not only gets the conversation started, but it creates an appetite for your ideas and products, without you coming across like a sleazy salesman.

This is why I put so much time, money, and effort into creating exceptional content with all the persuasive checks and balances. And I’ve told you this before: When I started blogging, my content failed to hit the mark.

Now, I’ve fine-tuned a system that allows me to create powerful content in record time.

Trust me, you can do it too, and I’ll show you exactly how.

In fact, I’ll give you specific formulas that you can plug-and-play to craft your blog posts in under an hour....

There’s been a great deal of discussion about the future of the publishing world lately. I’m constantly reading articles with questions like, “What implications does Facebook Instant Articles or Apple News hold for publishers?” “Are traditional publishers going extinct?” and “How can publishers survive in this digital first world?”

I’m here to put these questions to rest. It’s no secret that consumer behaviors have changed. People don’t wait hours to read a long-form article when they can jump on Twitter and see the latest tidbit. Speaking of Twitter, social networks have been a primary driver in this shift in consumer behavior. Thanks to social media, the newsroom isn’t always the first to break the news.

Nowadays, your average tweeters and Instagrammers often beat traditional reporters to the scene, breaking stories and posting real-time updates before news outlets.

Take The New York Times’ coverage of the Brussels Bombings, for example. One of the most notable and trustworthy sources for news became aware of the attacks when a London-based editor found a tweet about smoke at the Brussels airport. Twelve consecutive hours of live reporting ensued and brought millions of eyeballs to the Times’ website — all thanks to that one tweet....

Quite often, I find myself publishing instinctively and sometimes failing to consider all the necessary questions and guidelines for what makes a wildly successful, viral—and valuable!—social media update.

To do right by your audience, to deliver the utmost value and receive the maximum engagement, there are a handful of qualifications that every social media post should meet. From our experience and our research, 12 items stand out, making for a super slick checklist. We’d love to share with you how this looks....