Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Can Analysis be Open-Source?

Can Analysis be Open-Source? | Public Relations & Social Marketing Insight | Scoop.it
The Mode Playbook is the start of our effort to find out. Each Playbook report includes a SQL query and a visualization. They're built on top of an example users table and event stream—a data structure that's common in many companies. Because users can represent customers, accounts, or users, and events can be logins, purchases, clicks, screen views, or any combination of actions, each Playbook is designed to be flexible enough to fit many different businesses and products. If you have a SQL database with these two concepts, you can make a few simple changes to the reports we provide and have access to the same set of analytical tools we've built over the last year.
Jeff Domansky's insight:

It's a provocative question and this tech startup set out to try to answer whether data analysis can be open source. If data is your thing, take a look at their free tool.

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4 Types of Customer Analytics Data to Collect: MeasuringU

4 Types of Customer Analytics Data to Collect: MeasuringU | Public Relations & Social Marketing Insight | Scoop.it

Organizations quantify, classify, categorize and track people well before they've even made a purchase and throughout their customer lifetime.  These analytics provide a constant stream of data that should improve the decision making process. 


To get a better understanding of problems and opportunities for your customers, you'll want to collect data from each of the following four customer analytics groups....

Jeff Domansky's insight:

Here are four key data you want to measure if your marketing is going to measure up.

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