Public Relations & Social Marketing Insight
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Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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30 Conversion-Boosting Lessons Learned from Viewing 18,250,000 Ads

30 Conversion-Boosting Lessons Learned from Viewing 18,250,000 Ads | Public Relations & Social Marketing Insight | Scoop.it
From neilpatel.com - June 25, 2017 10:32 AM

So let’s do the math. Ten years is 3,650 days. Multiply that by 5,000 ads per day, and you get an unbelievable number: 18,250,000.


My jaw dropped when I realized that. I’ve seen over 18 million ads in the last decade.


In all that time, I’ve learned a lot, especially about conversions.And that’s what I want to talk about today. I’m going to distil everything I’ve learned from those 18 million ads and break it down into bite-sized, actionable tips for you.


To make things as relevant as possible, I’m going to address display ads specifically. Display ads are among the most popular and widely used digital advertising methods today....

Jeff Domansky's insight:

Neil Patel shares what he learned from a lifetime of ads. Useful insights.

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30 Call-to-Action Examples You Can't Help But Click

30 Call-to-Action Examples You Can't Help But Click | Public Relations & Social Marketing Insight | Scoop.it
From blog.hubspot.com - June 12, 2016 4:38 PM

Think about all the times you've signed up for things in your life. Did you once download Evernote? Dropbox? Spotify? Maybe you've even taken a class on General Assembly.

Each one of these signups is likely a result of an effective call-to-action.

And it's really important to guide your visitors through the buying journey using strategic calls-to-action (CTAs). Think about it: If you hadn't been drawn in by the copy or design of the CTA, or been guided so eloquently through your sign-up process, you would probably use a lot fewer apps and websites than you do now. 

Download our full collection of 101 call-to-action examples here for even more CTA ideas.

To help you identify what's effective and what's not, we've listed out 30 examples of CTAs that totally rock. These call-to-action examples are broken out into three categories: simple and effective design, click-worthy copy, and balancing multiple CTAs on one page....

Jeff Domansky's insight:

Lots to learn from these 30 call to action examples.

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6 Ways to Improve Your Twitter Quality Score and Make Your Ads Profitable

6 Ways to Improve Your Twitter Quality Score and Make Your Ads Profitable | Public Relations & Social Marketing Insight | Scoop.it
From www.quicksprout.com - December 23, 2015 8:46 PM

With content marketing, the average campaign takes at least a few months to see any real results.

You invest money upfront, but need to wait for the return. 

With advertising, on the other hand, you spend money upfront, but you see the results almost immediately.

Additionally, there’s no reason why you can’t use both types of marketing....

Jeff Domansky's insight:

Here's a few tips from Neil Patel to help you get the most out of your advertising.

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Marco Favero's curator insight, December 24, 2015 5:37 AM

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30 Ad Design Tips That Turn Heads: Brilliant Case Studies – Design School

30 Ad Design Tips That Turn Heads: Brilliant Case Studies – Design School | Public Relations & Social Marketing Insight | Scoop.it
From designschool.canva.com - June 28, 2015 11:15 PM

It’s the age old way of announcing to the world ‘I have a product, this is what it does, and this is why you should buy it’. In more recent times, ads have gotten far more creative, to the point where we have pretty high expectations of them. But how do we meet those expectations?

We’ve put together 30 examples of beautifully created advertising case studies that each have plenty of wisdom and design tips to impart.

So, if you’re looking to adopt some advertising techniques, or even if you’re creating an ad of your own, come with us as we have a look at 30 awesome advertisements....

Jeff Domansky's insight:

Creativity with your coffee: these ads will get your creative juices going.

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Long Copy Ads Aren't Dead: Here Are 20 Inspirational Examples

Long Copy Ads Aren't Dead: Here Are 20 Inspirational Examples | Public Relations & Social Marketing Insight | Scoop.it
From blog.hubspot.com - June 12, 2016 4:45 PM
Even online, long copy has proven its effectiveness. Groove's founder Alex Turnball grew conversions by 100% when he tested a long-form landing page, and CrazyEgg saw conversion rates improve by 30% when it tested a long copy landing page. 

With long copy, a brand can increase trust, break down the viewer's objections, and provide her with a better understanding of the product or solution. It gives your brand a chance to tell a more complete story, and in the process, more thoroughly convince the person that your brand is the best brand. 

The main objective is to maximize the impact of every word and phrase. People do not read bad copy, irrelevant copy, and plain boring copy.

Check out the below examples of long copy to become a more prolific copywriter
Jeff Domansky's insight:

20 great examples of inspirational long copy ads.

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Does Your Spokescharacter Help Create A Memorable Story?

Does Your Spokescharacter Help Create A Memorable Story? | Public Relations & Social Marketing Insight | Scoop.it
From www.mediapost.com - May 4, 2016 7:15 PM
Fundamentally, advertising researchers retrieve brand memories from the mind of a consumer through two different ways—recall and recognition. It’s the difference between recalling a person’s name or recognizing the face of someone you met before. Of the two, recognition goes deeper, into the non-verbal, more primitive parts of the brain.

 

As it relates to spokescharacters, a recognizable one works to personify the brand, providing meaning and a stronger relationship with the brand in the mind of the consumer. For example, Tony the Tiger can evoke many more positive associations than simply reading, “Frosted Flakes.” Or, when trying to remember which cake mix to buy, visions of the cute little Dough Boy may be more quickly retrieved than the name, Pillsbury.

The question then becomes how can a brand effectively use a spokescharacter in advertising?

Spokescharacter as the brand personified:
Spokescharacters used to personify the brand embody the most important attributes for their brands. Their job is to primarily reinforce these attributes and give the brand a face to go along with the name.

Jeff Domansky's insight:

Is your spokescharacter doing the job asks Sonya Duran in MediaPost?

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Social Media Advertising: A Complete Ad Size Cheat Sheet

Social Media Advertising: A Complete Ad Size Cheat Sheet | Public Relations & Social Marketing Insight | Scoop.it
From blog.red-website-design.co.uk - July 20, 2015 2:18 AM

Are you considering paying for social media adverts? Want to know the correct size graphics you should use for each network?


Organic social media reach can only get you so far (especially as social networks keep trying to reduce it). Creating posts that go viral every time is near impossible so if you have an sales offer or piece of content that you need to be shared, adverts may be a route you want to go down.


The guys at Bannersnack have included ad size dimensions for Facebook, Twitter, LinkedIn, Pinterest and Google Plus in the infographic below....

Jeff Domansky's insight:

Very helpful checklist for social ad sizes.

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