Public Relations & Social Marketing Insight

When it comes to engaging employees on the journey to enterprise social, getting 75,000 employees or 50% of your staff to actively use one network is about as ambitious as it gets.

Veyronique Vallieres, Internal Communications and Community Manager at ABB, worked a long time on adoption as part of the company's vision to break down internal silos and enable greater collaboration across 100 countries.

"We are one of the global leaders in power and automation technologies providing literally thousands of products and solutions to reduce environmental impact around the world. Being aligned internally as an organisation is not only crucial, it is essential."...

Batman has a utility belt: a set of useful gadgets he can rely on during his never-ending fight against crime....

Yammer is a lot like Batman’s utility belt.

In the same way that the utility belt offers a solution for every scenario Batman might encounter in the fight against crime, Yammer offers — either out of the box or through an add-on app — a solution for most every social business use case. Newsfeed? Check. Document collaboration and conversation? Check. Integration with external applications? Check. Mobile apps for all leading platforms? Check. Badging? Check (try the Badgeville app). Et cetera, et cetera.

Every once in a while both Batman and Yammer run into scenarios that aren’t so common. Sometimes (and more often than you might think) Batman might need to fight a shark. And sometimes Yammer makes a lot of sense as a way to engage external users — in a fashion that goes well beyond the traditional “extranet” scenario...,