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Millennials now represent the largest generation, having finally overtaken the painfully self-regarding, drug-favoring boomers.
Which means that brands want to attract them, move them and inspire them to higher levels of loyalty. Millennials are, though, supposed to be fickle beings. How can you get them to be committed?
In the week that Amazon finally takes over Whole Foods, CEO Jeff Bezos showed how.
Think responsibly-farmed salmon and cheaper!