Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Top 20 Inspiring Examples Of Ultra-Minimalist Websites

Top 20 Inspiring Examples Of Ultra-Minimalist Websites | Public Relations & Social Marketing Insight | Scoop.it

In terms of design, the minimalist aesthetic is the visual representation of this concept. Even if in the early days of this style it was very difficult for the designers to achieve its simplicity and clean lines, they have learned to “declutter” the visual to the point of it being the second nature. However, some of the designers take it a step further and cut out almost everything from the design.

Indeed, even if the latest web designs with loud color, trendy headers, and stunning imagery are really attractive, sometimes, it’s nice to see and admire the everlasting minimalist style. The ultra-minimalist websites in this list focus on composition and typography to create clean and simple visuals, and the naked designs are as beautiful as those full of glamour.

Jeff Domansky's insight:

Beautiful minimalist designs to admire.

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Free typography resources: The big list - InVision Blog

Free typography resources: The big list - InVision Blog | Public Relations & Social Marketing Insight | Scoop.it

Everyone, even non-designers, can agree that the smallest typographical change can make a world of difference (*cough* Warren Beatty *cough*). Elevating designs through typography is a skill every designer should have in their back pocket.


Do you want to become a typography wiz—and, ultimately, an even better designer? We want that for you too! That’s why we’ve gathered a list of the best free typography resources—handpicked, just for you.


Free typography education


Check out these e-courses, e-books, and workshops to get started on your typographical journey....

Jeff Domansky's insight:

Over 40 free typography resources—font identifiers, downloadable fonts, courses, and more. Awesome resource.

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50 Gorgeous Color Schemes From Award-Winning Websites

50 Gorgeous Color Schemes From Award-Winning Websites | Public Relations & Social Marketing Insight | Scoop.it

Color is such a fundamental part of the way we perceive the world that we often take it for granted. Think about it: From the youthful and vivid orange on someone’s attire to the gray and gloomy sky above us, colors have the power to mold our perceptions of others and even the circumstances we find ourselves in.


This is why one of the most powerful tools in a designer’s arsenal is color. It can either make or break a design; it can be the determining factor in engaging viewers or sending them promptly on their way.


As a non-designer, I often find it difficult to find just the right colors for my amateur projects. Whether I’m creating a simple image to support my content or more elaborate projects such as a slide deck or infographic, I frequently spend a good amount of time looking for the perfect color scheme. I ask myself questions like: Do I want my design to be inviting? Provocative and bold? Or intelligent and elegant?


Unless you’re a seasoned designer, it takes time and effort to find a color combination that works, which is why the design team at Visme decided to provide our users with a handy list of beautiful color schemes from websites that have been recognized by Awwwards, the most prestigious award for Web designers and developers....

Jeff Domansky's insight:

A list of 50 color schemes from award-winning websites, and how to apply them in Visme using the hex color codes.

GwynethJones's curator insight, April 15, 2017 10:00 PM

LOVE me some colour schemes!

Anne's curator insight, April 17, 2017 8:29 AM

A list of 50 color schemes from award-winning websites, and how to apply them in Visme using the hex color codes.

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63 Web Design Terms Every Marketer Should Know

63 Web Design Terms Every Marketer Should Know | Public Relations & Social Marketing Insight | Scoop.it

When you're new to marketing, especially on a small team, you might have to do a lot of things at a moment's notice. And when it comes to things like blogging and social media, sure, you've got this. But soon enough, you're being pulled onto design projects. One day you're mocking up an infographic; the next, you're designing an ebook. You feel woefully unprepared -- and that design vocabulary? It can feel like a foreign language.


Sound familiar?


We've been there -- and we know we're not the only marketers who have, at some point, needed to become fluent in this vocabulary. So we decided to share a larger glossary, to help us all step up our game a bit. By no means is this the be-all-end-all of design terminology, so feel free to add your definitions in the comments as well. Here's what we have, organized alphabetically....

Jeff Domansky's insight:

Uncover the ultimate design vocabulary with HubSpot's guide to the 63 most essential design terms for non-designers.

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Web design trends we can expect to see in 2017

Web design trends we can expect to see in 2017 | Public Relations & Social Marketing Insight | Scoop.it

It’s that time of year where we look at the year that was and the year that will be. We’ve seen a lot of amazing website designs this year, and I’m eager to see what 2017 has in store for website and website design.


2017 is sure to bring some amazing website designs, but if we look hard enough, we can already start seeing some trends that are sure to dominate websites in 2017.


Let’s take a look at the 10 website design trends we can expect to see in 2017....

Jeff Domansky's insight:

From hand drawn elements to duotone images, imaginative headings to more focused content layouts, these design trends are just a few that will dominate 2017.

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20 Free Chrome Extensions That Make Web Design Much Easier

20 Free Chrome Extensions That Make Web Design Much Easier | Public Relations & Social Marketing Insight | Scoop.it

Web design has its fair share of intricacies and technical complications. It’s a specialized field that does not just require creativity – you need the right tools to make the work as seamless as possible as well.


Google, being the trusted online genius that you rely on each time you have a question in mind, has laid everything down for developers and designers.


Google Chrome allows you to install powerful and helpful extensions that make the job easier. And with design and developer tools built right into your favorite browser, it’s all easier and more efficient from hereon.


Here are 20 free Chrome extensions that make web design a whole lot easier....

Jeff Domansky's insight:

20 really useful Chrome extensions for designers, bloggers and web developers.

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Which Colors to Avoid in Web Design – Web Design Tips & Tricks

Which Colors to Avoid in Web Design – Web Design Tips & Tricks | Public Relations & Social Marketing Insight | Scoop.it

Colors are the heart of any advertisement that decides how successfully it will promote your brand, merchandise or services. The power of color schemes should not to be underestimated. If used creatively, even the simpliest colors can not only boost the ability to advertise but also improve the time a user spends on a website averagely.


However, choosing the wrong color schemes can be disastrous to say the least and can drown any product or service, regardless of how big it is or what it brings to the table. For example, some advertisers choose flashy colors to capture the attention of their target audience. Although they may succeed in getting the heads turn in their direction, the audience will lose interest in the long haul.


This eventually ends up damaging brand image and reputation of the business.In this article, we will cover which types of color schemes to avoid in online advertising. I’ve gathered a list of “NOT TOs” along with an alternative methods for you to try....

Jeff Domansky's insight:

Colors will make or break your website design. Read and learn how to put color theory to work for biggest impact.

Yu PANG's curator insight, December 6, 2016 5:28 AM
Which Colors to Avoid in Web Design –#WebDesign Tips & Tricks
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What is a 301 Redirect, and When Should You Use One?

What is a 301 Redirect, and When Should You Use One? | Public Relations & Social Marketing Insight | Scoop.it

I moved five times in the last year. And every single time I moved, I forgot to sign up to have my mail forwarded to my new address.

Mail forwarding is an important step in any moving process, as it ensures you don't lose any valuable information that's sent to you. And the same can be said for your website: If you're moving a website from one URL to another, you need to take the necessary steps to ensure your visitors get sent to the right place. In the world of tech, this is called a 301 redirect.

A 301 redirect is key to maintaining a website's domain authority and search rankings when the site's URL is changed for any reason. It easily sends visitors and search engines to a different URL than the one they originally requested -- without having to actually type in a different URL....

Jeff Domansky's insight:

Here's a practical website design tip worth noting in order to ensure your traffic moves with you when you redirect it to a new URL.

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Don’t Believe the “Death of the Homepage” Hype: How to Revamp A Homepage for the Social Web - Website Magazine

Don’t Believe the “Death of the Homepage” Hype: How to Revamp A Homepage for the Social Web - Website Magazine | Public Relations & Social Marketing Insight | Scoop.it

When The New York Times announced that they had lost half the traffic to the nytimes.com homepage in just two years (80 million visitors), the Internet collectively mourned the “death of the homepage.” Other publishers like GQ, and brands alike,  have seen their homepage traffic steadily decline as more users visit their site via article/content pages, bypassing the homepage altogether. Some even say that Snapchat killed the homepage. Well, it’s true.


The homepage is no longer the primary point of discovering brands, their content and products on the Web, as social sites have replaced them as the new entry point.The homepage is not dead, however, it just needs a revamp for social Web. Here are four ways to make the homepage a destination again....

Jeff Domansky's insight:

Useful tips to optimize your home page.

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Help! I just launched a new website and my search rankings tanked!

Help! I just launched a new website and my search rankings tanked! | Public Relations & Social Marketing Insight | Scoop.it

Imagine this nightmare scenario: you’re on the verge of launching your newly redesigned website, and you’re already anticipating new leads and returning customers. You’ve spent countless hours working through every last detail before even considering unveiling your new creation to the world. The big day arrives, and you give the green light to launch.

Suddenly, you realize you forgot to plan for one crucial element: the SEO best practices that you had so carefully incorporated into your old website.

Unfortunately, this is not just a nightmare that can be forgotten once you’ve had your morning coffee, but something I’ve seen happen to countless small businesses over my 10 years as the owner of an SEO and online marketing agency.

Your redesigned website was meant to give your business a new lease on life, but instead, you’ve destroyed your organic search rankings and traffic overnight. When you change your site without thoroughly thinking through the SEO implications, you might do something harmful like throw away substantive content or change every page’s URL without making sure to redirect the old ones....

Jeff Domansky's insight:

Cautionary SEO tips to help you launch your redesigned website without losing your page rank.

 
Jeff Domansky's curator insight, July 4, 2016 11:28 PM

Cautionary SEO tips to help you launch your redesigned website without losing your page rank.

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The Always-Updated Guide to Social Media Logos

The Always-Updated Guide to Social Media Logos | Public Relations & Social Marketing Insight | Scoop.it

Keeping up to date with the latest social media logos can be a challenge. And even once you’ve found the correct logos it can also take some time to understand the brand guidelines:


-  How much spacing should be around the logo?


-  What colors should I use?


-  What size should be it be? etc,


To help you save time, we put together this resource to keep you updated on the latest social media logos. Alongside the most recent logos for Facebook, Twitter, YouTube and more, we’ve also included the key guidelines for the usage of each logo as well....

Jeff Domansky's insight:

An always up-to-date resource for the latest social media logos including: Facebook, Twitter, Instagram, LinkedIn, Pinterest, Snapchat, Medium and more!

Marco Favero's curator insight, March 24, 2016 6:27 AM

An always up-to-date resource for the latest social media logos including: Facebook, Twitter, Instagram, LinkedIn, Pinterest, Snapchat, Medium and more!

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50 Free Call-to-Action Templates to Design Clickable CTAs in PowerPoint [Free Download]

50 Free Call-to-Action Templates to Design Clickable CTAs in PowerPoint [Free Download] | Public Relations & Social Marketing Insight | Scoop.it

Want to earn money for your business? Want to generate leads for your sales team? Want to accelerate sales for your online store? Want to do anything for your business that actually matters? 


Well then you need calls-to-action. Without them, we wouldn't be converting our website visitors or social media fans into actual leads for our sales team. Without them, we wouldn't be calling on our audience to take any action in their lifecycle that actually benefits them or the growth of your business.


But just because they're important doesn't mean we all have a professional designer at our disposal -- whether due to budget limitations, resource restrictions, or just lack of design skills.


That's why we created 50 free call-to-action (CTA) templates in PowerPoint for you to customize and use. The template will teach you how to customize your new CTAs effectively, so don't let fear of DIY design stop you. This post will give you a sneak peek into a large set of designs available in the template. Download it now and follow along.

Jeff Domansky's insight:

Grab some free, customizable templates that'll help you easily design your own calls-to-action in PowerPoint.

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The big web design trends for 2015 - The Creative Edge

The big web design trends for 2015 - The Creative Edge | Public Relations & Social Marketing Insight | Scoop.it

When thinking about web design, you must consider the full spectrum of possibilities that the internet presents. Done boldly, designers can push the limits of human interaction and imagination on a global scale – as is often seen with edgier industries, such as creative agency websites.


In this article, we’ll boil down some of the most prominent web design trends emerging in 2015. It is here that we can find true innovation and new opportunities – a few of which may completely change our understanding of a “modern website”....

Jeff Domansky's insight:

99Designs boils down 13 of the most prominent web design trends emerging in 2015. Will they change your understanding of a "modern website"? You be the judge.

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15 Great Google Font Combinations For Your Next Project Design

15 Great Google Font Combinations For Your Next Project Design | Public Relations & Social Marketing Insight | Scoop.it

Thankfully, the design world has advanced to the point where fonts are not nearly as limited as they once were. Starting with 2010 the Google Fonts were released, making the process of choosing and pairing fonts easier and quicker.

However, you should be aware that not every font combination in Google’s library is a recipe for typographical success. With the right font pairings and usage considerations, your brand will convey the right message to your audience, professionalism, and reader friendliness without the need for expensive customized fonts.

In this article, I’ll show you 15 great Google Font combinations that will help you to accomplish all this.

You will find below 15 spectacular Google Font combinations that together with images and graphics, will help you define your brand’s personality.

Jeff Domansky's insight:

Here's some useful guidance on typography and fonts.

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SEO & website design: Everything you need to know

SEO & website design: Everything you need to know | Public Relations & Social Marketing Insight | Scoop.it

In this post, I have a look at how SEO should be an integral part of your website design (or redesign) process. We are going to look at what you need to consider to have a site that is built for search marketing and lead generation — and how focusing on happy users keeps the Google gods on your side.


We will also take a look at some of the common pitfalls that can befall businesses looking to build a new website that is central to your digital marketing efforts.


In brief, I am going to help you ensure your next site is a lean, mean SEO and digital marketing machine....

Jeff Domansky's insight:

Columnist Marcus Miller provides a comprehensive guide to SEO and web design.

donhornsby's curator insight, April 20, 2017 10:32 AM
Your website is the center of your digital marketing world — the place that all digital rivers run toward. And of course, the largest of its traffic sources is generally organic search.
 
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42 Web Design Stats to Guide Your 2017 Strategy | Website Design Blog

42 Web Design Stats to Guide Your 2017 Strategy | Website Design Blog | Public Relations & Social Marketing Insight | Scoop.it

Are you considering a new website or even a redesign in 2017?


Need some facts and figures to help you form and execute your web strategy?


We share 42 stats you need to know in this infographic....

Jeff Domansky's insight:

Valuable stats to drive your website strategy.

Jeff Domansky's curator insight, March 25, 2017 12:12 PM

Valuable stats to drive your website strategy.

Susan Claudia Freeman's curator insight, March 26, 2017 4:10 PM
I have numerous friends, clients, and colleagues redesigning their web presence and might enjoy this info.
 
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10 About Us Page Examples That Are Probably Better Than Yours

10 About Us Page Examples That Are Probably Better Than Yours | Public Relations & Social Marketing Insight | Scoop.it

So how do you balance your remarkable content creation with your web design needs? It all starts with the "About Us" page.


For a remarkable about page, all you need to do is figure out your company's unique identity, and then share it with the world. Easy, right? Of course it's not easy. That said, the "About Us" page is one of the most important pages on your website, and it can't go neglected. It also happens to be one of the most commonly overlooked pages, which is why you should make it stand out.

But it can be accomplished. In fact, there are some companies out there with remarkable "About Us" pages, and there are elements of them that you can emulate on your own website. By the end of this post, showing off how your company's greatness won't seem like such a challenging feat....

Jeff Domansky's insight:

Here's some inspiration for your "About Us" page.

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Web design trends for 2017

Web design trends for 2017 | Public Relations & Social Marketing Insight | Scoop.it

As 2016 comes to a near close, our creative team here at Dock9 reflected on what we consider the rising web design trends of 2017. Like any trend, these go in and out of fashion and may not necessarily suit all our users. However, we like to think of each trend as an “additional tool” to our designer tool box, where we pick the right ones for the job at hand.


This week we’ve compiled a list of 9 key trends we believe have been prominent in Web design this year, and we predict, likely to continue into 2017.

Jeff Domansky's insight:

Nine web design trends worth noting.

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The 10 Most Common Web Design Mistakes

The 10 Most Common Web Design Mistakes | Public Relations & Social Marketing Insight | Scoop.it

With a recent surge towards mobile browsing and cool new design options like parallax scrolling, the web has seen millions of websites receive facelifts over the past few years. It has also led to a lot of poor web design choices that prevent consumers from fully connecting with brands.


From unattractive homepages to weak content, poor navigation, and countless errors, there are a number of things that the average website can improve on.


Below, you’ll find the top ten most common web design mistakes and how to keep them from hurting your site’s overall engagement....

Jeff Domansky's insight:

Just the basics that hurt your website design.

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28 of the Best Instagrams to Follow for Design Inspiration

28 of the Best Instagrams to Follow for Design Inspiration | Public Relations & Social Marketing Insight | Scoop.it

What if I told you you could visit an art gallery ... from the comfort of your own home? Or from a bus seat on your commute to work? Or while you're taking a break for lunch?

 

If you follow the right people, that's what Instagram can do for you. There are a lot of really talented artists and designers out there who use Instagram as a sort of mini art gallery -- a social portfolio, if you will.

 

And it's a jackpot for people who love browsing gorgeous design work. To help you narrow your search, I've carefully curated some of the best Instagrams to follow for design inspiration. I did my best to place them in categories -- illustration, graphic design, pop art and installation, color palettes, street art, photography, typography, and calligraphy -- although you'll notice some of their work could fall into a number of different lists. ...

Jeff Domansky's insight:

Check out this carefully curated list of the best Instagram accounts for beautiful illustration, graphic design, photography, typography, street art, and more. Great list!

donhornsby's curator insight, November 8, 2016 11:09 AM
We hope this list helped you find some new designers to follow. May your Instagram feed be much more beautiful for it!
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How to Create Social Media Buttons for All the Top Social Networks

How to Create Social Media Buttons for All the Top Social Networks | Public Relations & Social Marketing Insight | Scoop.it

Social media is an extremely valuable tool for promoting your marketing content.


But with so many social networks providing their own individual content sharing and follow buttons, it's often difficult to know which social media button to use for what purpose.


To address this, we've put together a comprehensive guide to help you understand the differences between the share and follow buttons for six of the biggest social networks (Twitter, Facebook, LinkedIn, YouTube, Instagram, and Pinterest), as well as how to implement them on your website, blog, and other content....

Jeff Domansky's insight:

Learn how to create social media sharing and follow buttons for 6 of the top social networks -- Facebook, Twitter, LinkedIn, Instagram, YouTube, and Pinterest. Nice 'n practical! 9/10

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How to Use the Psychology of Color to Increase Website Conversions

How to Use the Psychology of Color to Increase Website Conversions | Public Relations & Social Marketing Insight | Scoop.it

Color wields enormous sway over our attitudes and emotions. When our eyes take in a color, they communicate with a region of the brain known as the hypothalamus, which in turn sends a cascade of signals to the pituitary gland, on to the endocrine system, and then to the thyroid glands. The thyroid glands signal the release of hormones, which cause fluctuation in mood, emotion, and resulting behavior.


Research from QuickSprout indicates that 90% of all product assessments have to do with color. “Color,” writes Neil Patel, is “85% of the reason you purchased a specific product.” It’s a no-brainer fact of any website that color affects conversions. Big time.


So, the bottom line is: use the right colors, and you win....

Jeff Domansky's insight:

Color counts and Neil Patel shows why and how to make it get results. Valuable advice for designers and marketers. Recommended reading! 10/10

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Google my business. Do you know how to test your website is working correctly? • Creative Agency Secrets

Google my business. Do you know how to test your website is working correctly? • Creative Agency Secrets | Public Relations & Social Marketing Insight | Scoop.it

There are only six things that you want a business website to do:


1. get found


2. natural search


3. answer questions


4. bring in enquiries


5. get prospects to reveal their identity


6. showcase expertise.


What this means is that an effective website should be shortcutting the amount of time it takes to get a new customer. Three tests to do now.


So how can you tell if your current website is performing? Here are 3 tests you can run which are free and will take you around five minutes to do...

Jeff Domansky's insight:

Here's a valuable set of web tools .

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Introduction to Landing Pages for Bloggers – Interview with Tim Paige from LeadPages

Introduction to Landing Pages for Bloggers – Interview with Tim Paige from LeadPages | Public Relations & Social Marketing Insight | Scoop.it

If converting traffic to subscribers is high on your list of priorities, you won’t want to miss today’s episode of the ProBlogger podcast, where I chat with “Conversion Educator” Tim Paige of LeadPages.


Getting better conversions on our websites is something I think bloggers really need to know, and Tim certainly doesn’t hold back! Even if you don’t use LeadPages as a landing site for your blog, you can really get something out of this conversation. Tim discusses what he calls his “Reverse Value Bomb” and strategies to get more opt-ins on your site (including a section about content upgrades – one of the best-converting strategies you can have).


From emerging trends in online marketing we need to be paying attention to, to creating an optimised landing page in five minutes, there is a ton of value in this episode, including a special offer for ProBlogger readers....

Jeff Domansky's insight:

Top tips on landing pages that get results.

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77 Tools to Build a Website or App Without Code

77 Tools to Build a Website or App Without Code - Life Learning - Medium
Here's a list of the best website & app builders

Via Ana Cristina Pratas
Jeff Domansky's insight:

Long list, several gems.Weebly has new templates and is easy to use.

Graciela Leguizamón's curator insight, February 16, 2016 9:30 PM

añada su visión ...

Rosemary Tyrrell, Ed.D.'s curator insight, February 19, 2016 12:12 PM

Weebly is my favorite, but there are loads of good resources on this list. 

John Shank's curator insight, February 26, 2016 3:57 PM

Nice list!