Public Relations & Social Marketing Insight

The public struggles to parse fact from fiction on the latest political and societal news story, but marketers face an even sharper struggle when it comes to parsing the truth about website design trends.

The rise of various devices, web apps, and chatbot interfaces, has stirred designers and marketers into discussions about what HTML, CSS, and JavaScript elements ultimately bring value to consumers.  So let's look at what is an ADF (Alternative Design Fact) and a RF (Real Fact) in design elements that support a digital marketing strategy. 

The ADFs are not necessarily false or negative in and of themselves.  But time and new influences shape how consumers appreciate a website or web app, which means deploying new combinations of site elements to match the new expectations....

In this post, I have a look at how SEO should be an integral part of your website design (or redesign) process. We are going to look at what you need to consider to have a site that is built for search marketing and lead generation — and how focusing on happy users keeps the Google gods on your side.

We will also take a look at some of the common pitfalls that can befall businesses looking to build a new website that is central to your digital marketing efforts.

In brief, I am going to help you ensure your next site is a lean, mean SEO and digital marketing machine....