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You probably took great care in choosing the actors, voice-over artists, and presenters to make your video successful, but to really get the most out of videos you have to start with a great script.
As an actress, voice-over artist, presenter, and copywriter I have a unique perspective. While some scripts are truly brilliant, many are overly complicated, jargon-heavy, or simply try to do too much.
By following a few simple rules you can write scripts that will allow your talent to get your message across more clearly, concisely, and creatively. You also can avoid costly delays in the recording studio or on set, while getting the best performance possible....
Less is more with today's audiences.