Public Relations & Social Marketing Insight

As a general rule of thumb,“ A good website is one which makes users take a desired action”

This action could be anything from making users add a product to a cart or share a particular article, good website design urges them do it without a lot of clutter or text to go along.

Consequently good websites are one which are

- High Converting

- Easy to Navigate

- Cleanly Branded

- Interruption Free.

Whether you own an e-commerce website or are building a forum for dog lovers, there are a few basic guidelines you can follow to ensure high conversions and revenue regardless of what scale you are running at....

A marketer is the snake that whispers seducing words into the customer’s ears. Marketers want the sale to happen, and they couldn’t give a damn or two about building a better product or experience.

That’s what many people think. That’s what I thought. I won’t be optimizing anything, I will be exploiting human behaviours, writing articles for keywords, using power words and tricky color combinations.

In the end, it didn’t work out for me. Realizing that marketing is UX, and that it is a crucial part of my (and everybody’s) marketing efforts changed it for the better....