Public Relations & Social Marketing Insight

If you are a marketer that isn’t using Slack outside your company group, I’m about to change your life.

As you probably already know, Slack is a messaging app for teams that radically cuts down on email and makes corporate communication more efficient by relying on channels. It’s intuitive, it’s effective, and it’s weirdly fun to use.

When Slack was chosen as Inc. Magazine’s Company of the Year in 2015, Jeff Bercoviciwrote about the emotional attachment users have to Slack almost immediately upon use. Slack is a very simple concept, but people are obsessed. With the interface, the efficiency, the attention to detail, the integration with other products, the immeasurable delight of automatic GIF use...the list goes on.Who better to appreciate such a product than the digital marketing community?

And appreciate it they have. Slack communities extend far beyond the one you use for work. There are Slack communities for designers, developers, freelancers, music festivals, psychedelic miscellanea, and yes—many, many for marketers. Here are the ones you should join, ASAP....

Slack the communications tool has for some publishers become Slack the publishing tool.

Publishers adopted Slack to cut down on email and open up communication, but many are now finding that Slack can also enable forms of publishing. Slack’s real-time nature has made it a viable way for publishers to keep track of breaking-news stories, for example, while other publishers are finding that Slack can be a viable alternative to run-of-the-mill live-blogging software.

“Slack has made ease of integration a priority. It’s trying to serve as a platform, not just a way for people to communicate,” said New York Times interactive news developer Michael Strickland. “It’s something people are relying on and integrating more deeply into their systems. It’s been effective at that so far.”...