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You built a website, but nobody’s visiting. It happens to the best of us.
Just building a website isn’t enough. You need to get it listed with search engines and attract organic search traffic.
Regarding traffic, more specifically, you need Google search traffic. Google accounts for nearly 78% of all organic search traffic according to Smart Insights.... 
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You don’t have to wait months or years to get high rankings in Google. Through Google News, you can instantly shoot up to page 1 of Google.
Jeff Domansky's insight:
Neil Patel shares tips on getting ranked on page one through Google News.
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Ever since Google made the announcement that HTTPS is a ranking signal, there has been a lot of discussion around that extra ‘s’.
There are clear benefits to obtaining that sought-after green padlock, but there is also a lot of nervousness around actually making the switch.
The apprehension is understandable; as with any big change to a website, mistakes have the potential to be extremely costly – both to the user experience and to search visibility. Any risk of a drop in rankings has SEOs quivering in their boots.
However, this is not reason enough to avoid the change. There has been an almighty push towards creating a more secure web. There is a pressure for website owners to take responsibility for the security of their sites; those who do will be duly rewarded by Google....
Jeff Domansky's insight:
To switch or not to switch?
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![Optimizing Sites for Featured Snippets with Q&A Content [Case Study] | Public Relations & Social Marketing Insight | Scoop.it](https://img.scoop.it/gVMu5cP4sC5yDN3I07Ethjl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
From
moz
We believed that rich snippets in SERPs would become more prominent — especially with mobile and voice search on the rise — and that, even without proper attribution, it would benefit our client to appear in these types of search results, especially if we were able to rank in long-tail, question-oriented searches. If we could rank in a featured snippet, where a potential consumer was asking a question about a service that we provide, it would benefit us to answer that question for them. Not only would we achieve the coveted “zero position,” we would position our client as authorities in their vertical, potentially increasing conversions. With this in mind, we began developing the strategy that would ultimately lead us to ranking in featured snippet searches. Q&A content Question and answer content on websites is fairly standard. Many companies will place Frequently Asked Questions (FAQ) content on their sites to help users with any questions they may have instead of answering them directly. Noting the prevalence of featured snippets in SERPs, we used the Q&A format to create new content to find out: a) could we rank for these queries? and b) would it benefit our client to rank in these queries?...
Jeff Domansky's insight:
Learn how to capture featured snippet opportunities (along with increased traffic and conversions) using question-and-answer format content by emulating this case study from Moz.
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The question isn’t whether you should invest in SEO, but more about which activities you should invest in to get the best results.
Jeff Domansky's insight:
Five SEO best practices worth practising.
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When you think about improving your SEO, what’s the first thing that comes to mind? Maybe you think of rewriting your web copy to rank better for certain keywords, churning out new posts for your blog, or making sure your website is structured in a logical way. All of these are important aspects of ranking well in search engines, but they aren’t the only ways you can optimize your web presence. If you want to rank better and get more traffic, you need to improve your off-page SEO, too. This guide will help you get started....
Jeff Domansky's insight:
A different and valuable way to improve SEO from Search Engine Watch.
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“The content marketing industry will be a $300 billion industry by 2019, and SEO is forecasted to be an $80 billion industry by 2020,” said Betts. SEO is the voice of the consumer and it delivers marketers powerful insights, according to Betts. But unless it’s paired with content, marketers won’t realize its full potential.“SEO, alone, is not enough to guarantee success. Content marketing, alone, is not enough to guarantee success,” said Betts. “Together, they build a better customer experience. There’s a massive opportunity for people who are connecting the dots.” Here are the group’s top takeaways for doing so....
Jeff Domansky's insight:
Marketers can use SEO to better understand the customer journey and create content that maps to it. Here are eight tips for using SEO to improve content marketing.
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Keyword intent represents the user’s purpose for the search. It’s what the user is likely to do when searching for a particular phrase. Or, to be more precise, it’s what we think the user is likely to do, since we cannot always be sure. Intent is undoubtedly the most important concept when it comes to keyword research. It helps you meet the users’ needs better and match your content and landing pages to their intentions. Analyzing keywords by intent is thus your first step when diagnosing conversion issues when it comes to search referrals....
Jeff Domansky's insight:
Ann Smarty writes analyzing keywords by intent should be your first step when diagnosing conversion issues. Match your content to their search intentions using these strategies.
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From
moz
The craft that is your business navigates the local waterways. Whether yours is an independently owned natural foods store or a medical enterprise with hundreds of locations, it can be easy to get lost cresting all of the little waves that hit our industry, week by week, year after year. Google endorses review kiosks and then outlaws them. They pop your dental practice into a carousel and then disband this whole display for your industry. You need to be schema-encoded, socially active, mobile-friendly, voice-ready… it’s a lot to take in. So let’s weigh anchor for a few minutes, in the midst of these never-ending eddies, to evaluate whether all of the developments of the past few years add up to a disjointed jumble of events or represent a genuine sea change in our industry. Let’s see which way the wind is really blowing in local search marketing....
Jeff Domansky's insight:
When the local SEO industry is in the midst of a sea change & Google's willing to change the rules at a moment's notice, your best bet is to safeguard your efforts with an offline and organic approach. Sound advice.
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In this post, I have a look at how SEO should be an integral part of your website design (or redesign) process. We are going to look at what you need to consider to have a site that is built for search marketing and lead generation — and how focusing on happy users keeps the Google gods on your side. We will also take a look at some of the common pitfalls that can befall businesses looking to build a new website that is central to your digital marketing efforts. In brief, I am going to help you ensure your next site is a lean, mean SEO and digital marketing machine....
Jeff Domansky's insight:
Columnist Marcus Miller provides a comprehensive guide to SEO and web design.
donhornsby's curator insight,
April 20, 2017 10:32 AM
Your website is the center of your digital marketing world — the place that all digital rivers run toward. And of course, the largest of its traffic sources is generally organic search.
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How much does page load time actually affect your conversion rates?If your website takes longer than three seconds to load, you could be losing nearly half of your visitors, according to data from Akamai. It's pretty simple: the faster the speed of your website, the happier your visitors will be. Optimizing page load time leads to noticeable improvements in customer experience, conversion rates, and ultimately, your sales revenue. In fact, reducing your website's page load time can have a surprisingly positive impact on your entire marketing and sales pipelines. Up to 79% of customers who are dissatisfied with a website's performance say they're less likely to buy from the same site again. But can big business issues actually be solved simply by shaving off a few milliseconds on your website's page load time? To see the real power of page load time, we at Skilled compiled 12 case studies from real companies in the infographic below. These examples illustrate the impact reducing page load time Take a look at the 12 case studies presented in the infographic below to learn more about the benefits of optimizing page load time....
Jeff Domansky's insight:
Think fast. Page speed, that is. Faster loading equals bigger profits.
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Imagine a world without search engines. It’s easy if you try. No more surprise Google updates. No more worrying about XML sitemaps, robots.txt, and content analysis and optimization. And perhaps most importantly, no more keyword research. That last one means you’re going to have to go old-school to figure out the language of your audience to reflect it back to them. It’s going to take a lot more work....
Jeff Domansky's insight:
Brian Clark shares a thoughtful post on SEO - or not.
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From
moz
Marketers need to know things like: How many searches happen each month across various platforms? Is Google losing market share to Amazon? Are people really starting more searches on YouTube than Bing? Is Google Images more or less popular than Google News? What percent of queries are phrased as questions? How many words are in the average query? Is it more or less on mobile? These kinds of specifics help us know where to put our efforts, how to sell our managers, teams, and clients on SEO investments, and, when we have this data over time, we can truly understand how this industry that shapes our livelihoods is changing. Until now, this data has been somewhere between hard and impossible to estimate. But, thanks to clickstream data providers like Jumpshot(which helps power Moz's Keyword Explorer and many of our keyword-based metrics in Pro), we can get around Google's secrecy and see the data for ourselves!...
Jeff Domansky's insight:
How many words are in the average query? What percent of queries are phrased as questions? Are people really starting more searches on YouTube than Bing? Rand uses clickstream data to answer all the questions about searcher behavior that Google doesn't provide.
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In Episode #399, Eric and Neil discuss how to rank a 10-page website. Tune in to learn how you can slowly gain traction in spite of only having a few pages by placing massive emphasis on the quality of those 10 pages. Time Stamped Show Notes: 00:28 – Today’s topic: How to Rank a 10-Page Website 00:40 – Neil picked 10 pages because a lot of people have small websites 00:45 – A 500-page website is easier to rank 00:56 – The more text you have on the page, the more likely you are to rank 01:03 – A 10-page website can still rank but it will never get as much traffic as a Wikipedia 01:10 – A small website should focus on link building and outreach 01:14 – Make sure your content is detailed and thorough 01:18 – Brian Dean of Backlinko started with only a handful of pages website 01:33 – The quality of his content is high...
Jeff Domansky's insight:
Neil Patel talks about what it takes to rank a 10 page website higher in search engines.
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How many keywords do you think you can put on a single page? The answer is hundreds if not thousands. But you are not going to be writing or creating pages based on 100 keywords. Instead, you are going to be creating pages around a group of terms or a topic.
Jeff Domansky's insight:
Neil Patel's advice is to write for 3 to 4 key keywords and then you'll find a 2000 word article on the topic, if well-written, will also rank for other longtail keywords.
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You can bet your family jewels that the SEO scene isn’t all sunshine and rainbows. If anything, the landscape has grown to be such a ruthless, cutthroat, and merciless space where a business can easily be overtaken by their competitors in the blink of an eye. That being said, if you want to improve your search ranking, and remain relevant and competitive in your industry, then you need to stay abreast of the current SEO trends and techniques. Well… I want to help you with just that....
Jeff Domansky's insight:
Want to improve your search ranking? Learn the latest SEO trends and techniques for link building, self referencing canonicals, and more
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Small sites do stand a chance.In my SEO career, I’ve advised for more sites than I can count. I’ve worked with big and small sites on all kinds of budgets. And I found out that a lot of the SEO principles that apply to larger sites actually apply to smaller sites as well. As the title of this article suggests, you can do big-scale SEO on a tiny site....
Jeff Domansky's insight:
Neil Patel offers small website SEO tips and tools.
Peter Schmitt's curator insight,
July 23, 2017 8:37 AM
Neil Patel offers small website SEO tips and tools.
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SEO is not always the best answer for every business. There are thriving businesses that don’t rely on SEO at all – think about that tiny local bakery, bookshop, or hairdresser (there are plenty in my Italian town) who might have put up a Facebook page but not a website. If they have one, they only use basic on-page SEO and they don’t use it for customer acquisition anyway, because they get most of their clientele by word of mouth. So you might be wondering: When is it better to focus budget and resources on SEO? And when is that not a good idea? The short answer is: it depends on your business goals and on the psychology of your customer. For the long answer… this article is the answer....
Jeff Domansky's insight:
SEO is the marketing solution -- sometimes.
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The public struggles to parse fact from fiction on the latest political and societal news story, but marketers face an even sharper struggle when it comes to parsing the truth about website design trends. The rise of various devices, web apps, and chatbot interfaces, has stirred designers and marketers into discussions about what HTML, CSS, and JavaScript elements ultimately bring value to consumers. So let's look at what is an ADF (Alternative Design Fact) and a RF (Real Fact) in design elements that support a digital marketing strategy. The ADFs are not necessarily false or negative in and of themselves. But time and new influences shape how consumers appreciate a website or web app, which means deploying new combinations of site elements to match the new expectations....
Jeff Domansky's insight:
Marketers see factoids and tidbits everyday about web design, but with app and chatbots adding nuanced engagement online, what web features are now outdated? Here's a few answers on what still works now.
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There are plugins for just about everything, including SEO. (Right now there are 219 pages full of SEO plugins on WordPress.org.) So you might be wondering what the best SEO plugins are. I’m going to show you my 46 favorite plugins for all things SEO. Even if you only use a handful, you’re guaranteed to improve your SEO. To top it all off, it’ll be dead easy, so you don’t need to be an expert web developer to use these plugins....
Jeff Domansky's insight:
Neil Patel shares an excellent WordPress SEO resource.
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Sometimes you do everything right, and it works like it should. Other times you do everything right, but nothing happens. But here’s the good news.If your rankings are stuck, there are things you can do to help them move up in the SERPs. It’s absolutely possible. Today, I’m going to show you exactly what to do to get your rankings up....
Jeff Domansky's insight:
Neil Patel shares practical SEO tips to get your site ranking better on search engines.
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USA TODAY LAST WEEK REPORTED that Facebook was breaking up an “extensive fake account scam” targeting publisher pages with false “likes.” The ruse apparently was intended to yield the scammers more friends they could later spam, and USA Today added that it was “among the publishers impacted.” Not included in its report was the fact the news organization was the central target of the scam, which decimated USA Today’s topline Facebook metrics. Whereas some other major outlets saw follower counts dip by hundreds of thousands of “likes” following Facebook’s bot purge, USA Today’s main page lost an estimated 5.8 million such followers between April 13 and April 15, according to CrowdTangle data. It slashed the page’s following by more than a third, and it came in addition to massive decreases in “likes” at other USA Today-affiliated pages, such as USA Today Sports. Taken together, the Virginia-based news organization saw its collective Facebook follower total plummet by nearly 12 million essentially overnight. The army of fake accounts was more than double the number of “likes” on The Washington Post’s main page....
Jeff Domansky's insight:
But the bots really liked me, they did...
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DA (domain authority) is measured on a scale of 1 to 100. The closer you are to 100, the more traffic and better ranking you’ll have. But––you guessed it––a low DA can result in huge losses of traffic and ranking. That’s why it’s important to have a good DA. I see lots of people having trouble changing their DA and that’s because it’s somewhat of a long-term process. You can’t just make a couple of changes and expect your DA to skyrocket. However, there are actionable steps you can take to improve your DA. It won’t happen overnight, but it’ll happen faster than you think. I’ve put together this plan that helped one of my clients increase their DA by 5 points in just 2 weeks. Take it from me. This plan works....
Jeff Domansky's insight:
Neil Patel shares a blueprint for growing your website domain authority. Highly recommended. 9/10
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From these chaotic beginnings, search engine optimization matured and evolved as search engines became more sophisticated to screen out this kind of overt manipulation. Google makes at least 600 changes to its algorithms each year in an attempt to surface and prioritize the most useful information.
Jeff Domansky's insight:
Tom Fishburne always cuts straight to the heart of an issue with his Marketoons.
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How to optimize for audience trust. Plus, four tips for dealing with mistakes that can kill your brand’s reputation. Trust matters. Whether you’re creating content for a standalone brand publication or a company blog, you want people and search engines to trust the information on your website is accurate and current. Now, with engagement metrics seemingly becoming a larger factor in SEO, you can’t have one without the other. Google won’t trust (and reward rankings to) a website that doesn’t attract and engage an audience, and visitors won’t trust (or even find) content that doesn’t rank well on Google. Trust is how you build that audience.
Jeff Domansky's insight:
Here's how to optimize content for trust.
donhornsby's curator insight,
March 15, 2017 10:52 AM
If a site declines in quality, for whatever reason, people will notice. If you screw up, people will talk about it. In an era where fake news, alternative facts, gossip, and anonymous claims are reported as fact, your brand must hold itself to the highest standard. “Publish first and apologize later” is a losing model in the long-term. Ultimately, people can love you or hate you for what your content says. But if your loyal audience loses trust in you, they simply won’t be there anymore. |
SEO tips you can put into gear easily from Neil Patel.