Public Relations & Social Marketing Insight

Why is content quality important? Google says so.

There are dozens of good reasons why quality content is important. I want to focus on a single reason.

Content quality is important because Google thinks it’s important.

Many marketers have a love-hate relationship with Google. They hate Google because of its vast control. They love Google because of its vast source of inbound traffic. Let’s take a broad look at why Google matters and then we’ll get specific about content....