Public Relations & Social Marketing Insight
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Social marketing, PR insight & thought leadership - from The PR Coach
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Have PR and Marketing Suddenly Become the Same Thing?

Have PR and Marketing Suddenly Become the Same Thing? | Public Relations & Social Marketing Insight | Scoop.it
From www.business2community.com - May 23, 2016 9:36 AM

I was having a discussion with one of my oldest and closest friends the other day about his career. He wants to go farther in the world of public relations but doesn’t quite know what he needs to get there. So, as an enterprising go-getter, he started making connections and asking other PR pros what he needs to know in this day and age to get ahead of the competition.


What one professional told him made me laugh and then made me think.


“To get ahead, you need to know two things: Google Analytics and SEO.


”This kind of stopped me in my tracks. Yes, analytics and SEO are extremely important in the digital world. They go hand in hand – one promotes your website while the other tracks how you’re doing.


For instance, you can be at the top of the rankings for a key term, but if your bounce rate for that page is insanely high, you might need to change some things. SEO only gets you the attention you need; analytics will tell you exactly how long and what happens after the user sees your page.


But what shocked me is that it wasn’t a marketing executive that was telling my friend how essential these tools are, but a public relations professional with many, many years in the business.


So has public relations and marketing suddenly become the same thing?...

Jeff Domansky's insight:

Great question for PR pros to ponder!

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How to Get On in New Communications: Be Nice | PR blog

How to Get On in New Communications: Be Nice | PR blog | Public Relations & Social Marketing Insight | Scoop.it
From zudepr.co.uk - June 1, 2015 10:33 PM

Let me open the door to a new world for you?

One Where Good Guys Win


One where the more truthful and honest you are, the more you enjoy your work, the more money you make.

One that few people know about.

Walk through the door and when you’ve stopped blinking, I’ll show you the light.

And if, when you get to the bottom of this post, you agree with me and the 36 experts’ experiences, share the secret with your friends.

In the meantime, while you get the Sun out of your eyes, indulge me for one minute as I share a wee story…

Jeff Domansky's insight:

The experts tell David Sawyer that nice gals and guys do win. good read and PR inspiration. 9/10

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6 Social Media Skills You Need in Marketing and PR | Sally Falkow

6 Social Media Skills You Need in Marketing and PR | Sally Falkow | Public Relations & Social Marketing Insight | Scoop.it
From www.proactivereport.com - February 22, 2013 11:02 PM

According to an article in Forbes, whether you’re just starting out, or you learned your Marketing skills years ago and need to get up to speed, these six skills are essential:

How to build and nurture an online community.Researching new social media tools and platforms – the “next big thing.”Blogging – planning content, writing compelling posts, reaching out to other bloggers and even building a WordPress blog yourself....
Jeff Domansky's insight:

Six essential PR skills? You betcha.

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PR specialist named one of the nation's best jobs | PR Daily

PR specialist named one of the nation's best jobs | PR Daily | Public Relations & Social Marketing Insight | Scoop.it
From www.prdaily.com - February 1, 2013 11:16 PM
It was No. 51 on U.S. News and World Report ’s list of the 100 best jobs. Not on the list: journalist.

 

A recent report named public relations specialists one of the nation’s best jobs. 

According to U.S. News and World Report, PR specialist is No. 51 on the list of the top 100 careers, sandwiched between construction manager (No. 50) and middle school teacher (No. 52). 

Here’s how U.S. News and World Report described the job of PR specialist: 

“There’s a lot of finesse involved in producing and distributing materials that uphold and promote a client’s image. The field’s elite also have a gift for gab and understand the art of the sell. Expect this occupation to grow by nearly 23 percent by 2020.”...

Jeff Domansky's insight:

Who knew? Encouraging growth ahead.

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Citelighter - The fully automated bibliography, research, citation, and internet highlighting tool.

Citelighter - The fully automated bibliography, research, citation, and internet highlighting tool. | Public Relations & Social Marketing Insight | Scoop.it
From www.citelighter.com - September 18, 2012 9:06 PM

[This looks like an excellent writing tool for students, academics and PR professionals who need to follow academic standards in citing sources.

 

Use it to research, highlight and find sources for your research.

 

It automatically creates footnotes or references according to the style of your choice. Best of all, it's free!  Additional features are available in reasonable plan at just $10 per month. - JD]


Via Laura Spencer
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theMediaPod's comment, September 18, 2012 11:25 PM
Thanks for sharing this. Looks like a useful resource for my students.
Jeff Domansky's comment, September 18, 2012 11:36 PM
You're welcome Ross. Looks like a great use of automation for a usually irksome part of writing.
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Friday Five: Ways Millennials Can Become More Strategic Thinkers

Friday Five: Ways Millennials Can Become More Strategic Thinkers | Public Relations & Social Marketing Insight | Scoop.it
From www.edelmandigital.com - August 11, 2012 11:47 PM

Entry-level digital professionals have received quite a bit of abuse lately, particularly that we allegedly feel entitled to be “digital strategists” just because we belong to our specific generation. What can we do to counter those concerns? We can put in the work to become more strategic thinkers.

 

Here are five ways millennials can become more strategic thinkers in the digital space...

 

[Good advice for any generation - JD]

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5 Lessons for PR from Cannes 2015

5 Lessons for PR from Cannes 2015 | Public Relations & Social Marketing Insight | Scoop.it
From www.holmesreport.com - June 30, 2015 11:06 AM

...On the other hand, this seems like a strange time to be accepting a supporting role for PR. The things that PR has always been about—transparency, authenticity, credibility, engagement, conversation—are at the heart of successful marketing today, and that ought to create an opportunity for campaigns that are driven by a PR idea to win big at Cannes.


We certainly should not be looking at narrowing the definition of public relations to ensure that the winners all feel like “real” PR campaigns....

Jeff Domansky's insight:

Paul Holmes suggests we shouldn't be so hung up on the definition of PR much as the principles behind doing it right.

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PR News Salary Survey: Writing Still Most Important Skill for Advancement

PR News Salary Survey: Writing Still Most Important Skill for Advancement | Public Relations & Social Marketing Insight | Scoop.it
From www.prnewsonline.com - May 22, 2015 3:39 AM

According to PR News’ 2015 Salary Survey, written communications (57 percent) and media relations (48 percent) are considered two of the top PR skills most important for advancement within an organization.


The survey, which took the pulse of 1,133 PR and marketing executives, also found that content creation (54 percent) trumped both crisis management (22 percent) and reputation management (32 percent) when it comes to skills most important for career advancement....

Jeff Domansky's insight:

According to PR News research, those skills deemed the most important for advancement within an organization are the kind of skills that brought PR pros to the dance in the first place: writing and pitching the media.Hmmm what about social media?

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Career Outlook for Public Relations in 2013 and Beyond | The HooHireWire

Career Outlook for Public Relations in 2013 and Beyond | The HooHireWire | Public Relations & Social Marketing Insight | Scoop.it
From hoojobs.com - February 13, 2013 8:07 PM

From the Olympics to presidential elections and enough headlines and scandals to entertain us for years to come, 2012 was a busy year for public relations professionals. Fortunately, for those looking to break into the business and those hoping to move up, job prospects continue to look promising for 2013.

 

A new research study by CareerBuilder and Economic Modeling Specialists Intl. (EMSI) highlighted the top 18 occupations with the most growth (most added jobs) since 2010. With 8,541 jobs added over the past two years, Public Relations Specialist snagged a place at #13 for the best jobs of 2013.

This year, we can expect a continuation of this trajectory, especially if PR proceeds to gain leeway in the battle against marketing and others over control of social media....

Jeff Domansky's insight:

Encouraging trend for PR job hunters and students.

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WordPress promotes online portfolios | Reportr.net

WordPress promotes online portfolios | Reportr.net | Public Relations & Social Marketing Insight | Scoop.it
From www.reportr.net - January 17, 2013 9:34 PM

...It is important for students to have an online portfolio that showcases their work and will pop up when a prospective employer searches for them online.


WordPress, the choice for many students, has just made it that much easier to create an elegant portfolio site.

 

It has launched WordPress.com/portfolios with 30 dedicated portfolio themes to choose from....

Jeff Domansky's insight:

These portfolio templates are worth checking out by students, PR pros, photographers, and any other professional who needs to develop an online portfolio and presence.

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What’s the Best Advice You’ve Received as a Professional? | Hypertext

What’s the Best Advice You’ve Received as a Professional? | Hypertext | Public Relations & Social Marketing Insight | Scoop.it
From www.text100.com - September 17, 2012 11:19 PM
What’s the best piece of advice you’ve received as a PR professional?

 

What’s the best piece of advice you’ve received as a PR professional? I recently answered that question through a HARO response, and was lucky enough to have my advice posted on the Mynt PR blog, alongside some amazing PR professionals in the industry.


In the spirit of that post, I decided to ask my Boston colleagues about the best advice they’ve received in their careers. I received responses from employees of all experience levels, including our intern Lisa and our senior vice president Ken, and wanted to share them with you...

 

[Thoughtful answers from PR pros - JD]

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Uh-oh, some PR students think they’re ‘supposed to lie’

From www.prdaily.com - September 8, 2011 11:45 PM
A PR writing teacher uncovered a disturbing trend among the PR industry’s future practitioners. See how schools are tackling the problem.

 

September is PR ethics months. To mark the occasion, the Public Relations Society of America is publishing a series of posts on the ethics and ethics training. Here’s one.

 

It began simply enough: a conversation about ethics with freshman and sophomore university students in my PR writing class.

 

Then, one young woman said that it was OK to be dishonest because “PR people are supposed to lie.” At least six other students nodded their heads in agreement....

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