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When last month’s “Communicator of the Year” can turn into this month’s PR disaster, there’s a lesson for any brand on the perils of flubbing a corporate apology. Any brand can go from hero to zero.
Much has been written in the last week about the missteps of United and its CEO. Given that it was PRWeek that so recently awarded Oscar Munoz as “Communicator of the Year”, I thought the PRWeek postmortem was particularly interesting:
“No company or brand can rest on its laurels when it comes to its reputation. Protecting and enhancing it is a 24/7, 365 days a year undertaking....
Tom Fishburne nails the state of corporate apologies!