Public Relations & Social Marketing Insight

It might seem counterintuitive, but many top YouTube stars are actually making a killing on a different platform: Instagram.

 

Many YouTube stars have built diversified income streams that can net them up to PewDiePie's eye-popping $12 million per year.

 

And the industry is changing rapidly.In January, Business Insider interviewed Scott Fisher and Adam Wescott, who  manage YouTube stars like MyLifeAsEva (7.2 million subscribers) and LaurDIY (4.2 million subscribers), to get a sense of where the money was coming from.

 

But a lot has changed since January, particularly with the emergence of Facebook and Instagram as players in the market for video superstars, so we decided to check back in with Wescott to see how the business has changed....