Public Relations & Social Marketing Insight

t every marketing effort can be a success, that’s why there’s testing and optimization programs – to find what works and build on those wins and learn from those losses. And usually when things don’t totally go as planned, the result is more, "meh," than "time to break the panic glass."

But then there are situations marketers never want to find themselves in, whether it’s a social media meltdown of their own creation or worse, a full-blown crisis.

Here are cautionary tales from 2015 where marketing definitely went wrong... in a major way