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Emotions aren’t generally discussed within the context of landing page optimization, but the fact remains: our emotions impact the decisions we makeand the products we buy.Knowing this, it stands to reason that fulfilling the emotional needs of prospects on your landing pages motivates prospects and can lead to more conversions.
This may sound a little abstract, but luckily there are models that can guide you in using emotional triggers to make your landing pages more powerful....
Using Maslow's hierarchy of needs, here's a framework that will help you confirm that you've addressed *all* your prospects' needs on your landing pages.