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Marketing is ultimately the science of persuasion. We use ads to convince people to choose us over our competitors or to buy now rather than later. We study analytics to see how convincing we actually are.
A basic understanding of some common psychological principles can really improve your messaging and increase the likelihood that a person will “convert,” or take the action you want them to take.
Just remember that no truth is absolutely universal in either psychology or marketing. There will always be people and situations that don’t fit the norm, so be sure to test your results!...
Let's just be careful and not use psychology to manipulate customers...