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The team decided on an interactive infographic (or what we coined as an “Interac-phic”) to gain mindshare through social media platforms. Seeing how SG travellers are increasingly travel-savvy, we sensed an opportunity to allow users to explore the app and discover these travel trends for themselves.
Expedia loved our idea and energy. Furthermore, after witnessing our creative sensibilities, they gave us the freedom to play pilot in the Expedia cockpit and deliver beyond what was initially expected.
After expanding the concept, Expedia saw what could be achieved and were behind us all the way. We got cracking on the project with a programming resource, and the “The Anatomy of the Digital Traveller” campaign was launched in December 2013....
Look out for interact-phics - interactive infographics - to blossom.