Forget the Quantified Self. We Need to Build the Quantified Us | Design | WIRED | Public Relations & Social Marketing Insight | Scoop.it

The ‘Quantified Self’ is a thrilling prospect for some: Massive datasets about oneself can be a new route to self-discovery. But for most of us, the idea of continuous self-tracking is a novelty that results in shallow insights. Just ask anyone who has bought a Fitbit or Jawbone Up which now lies dusty at the bottom of a junk drawer.


For the Quantified Self movement to become truly useful, our gadgets will have to move beyond the novelty of gratuitous behavioral data, which we might call a ‘first degree of meaning.’ They’ll have to address a second degree of meaning, where self-tracking helps motivate people toward self-improvement, and a third degree of meaning, where people can use data to make better choices in the moments when a decision is actually being made. We’re moving closer to those goals, but we’re still not thinking rigorously about the challenges involved. So let’s start....