Public Relations & Social Marketing Insight

If you’re not using the Internet of Things to engage your customers, you should be.

Earlier this week Jessica Groopman from Altimeter published a thought provoking white paper that recommends 5 consumer facing use cases for IoT. For each use case she highlights the value proposition for both the brand and the customer, describes a few key methods for engagement, and closes with some real life examples. While you candownload it for free (registration is required), here’s my outline of the 5 most compelling uses cases from the report....