Public Relations & Social Marketing Insight

The 2002 movie “Minority Report” portrayed a futuristic vision of advertising as the lead character, John Anderton, enters a shopping mall that identifies him from retina scans and pitches personalized ads to him as he walks by: “John Anderton, you could use a Guinness right about now.” That scene influenced a generation of marketers.

I riffed on this premise with a cartoon a few years ago in which John Anderton is publicly subjected to ads for hemorrhoid medication and incontinence pads based on his purchase history (cartoon at the end of this post).

The rise of voice AI and the internet of things opens up another domain of personalized advertising more personal than the mall — the home.